Activision Blizzard is using generative AI to hawk games that don't exist
In today's edition, we have news featuring Activision-Blizzard, Secret Mode, and more.
The publisher is using the controversial technology to determine if players would want spinoffs for Call of Duty and Crash Bandicoot.
VGC spotted promos for three fake titles—Guitar Hero Mobile, Crash Bandicoot Brawl, and Call of Duty: Zombie Defender—on Instagram. The ads lead to mockup app store pages on a site called Geeklab, where upon clicking "Get," viewers are treated to the message: "Thanks for your interest! This isn't a real game, but could be some day! We'd love if you could answer this short survey, which could help inform the potential future of this game. Your feedback really matters to us!"
Coincidence will make puzzle games like Zachtronics used to, but it also appears to be dabbling in other mediums like in-person card games.
Emona Capital and Secret Mode leaders James Schall and Ed Blincoe led the buyout.