Active Wealth Creation with Unifimoney

The last 20 years have seen a relentless drive towards the digitalization of the banking industry. Institutions saw that they could reduce costs by enabling self-service, and the consumer embraced this change, as it provided new channels to get them closer to their money.

From the banking systems to the banks themselves, increased speed has been the mantra. The industry has seen incredible improvements in how long things take and how transparent it has become.

In all that time, and through all this change, some things have refused to budge. A biggie is how steadfastly the industry has stuck to its siloes - retail banking has remained, well, very retail banking and the wealth management industry has, yep, you guessed it. The form and function of day-to-day banking and products and services have so far refused to join forces with those that help people manage and grow their wealth. 

But is that how people see the world? Perhaps, if like me, you were born when they first landed on the moon. But for the next generation down, I am pretty sure it makes no sense at all.

The way we look at the world now is very different. Whether we are conscious of it or not, we are consuming media in every format and from all over the globe. From TV to social to news, we are all locked into a system together. Trends go global, almost instantaneously. A by-product is that the world of stocks, shares and derivatives, so long hidden in the halls and rooms of stuffy old wealth management companies, is now on full public display. We can access tools and services to buy and sell these products ourselves, and you know what, that is what people are starting to do. 

The next logical step is combining retail banking with wealth management. And when economic historians look back, they will see that the original, the company zero, so-to-speak was Unifimoney. 

Unifimoney is an ultra-modern app dedicated to actively helping in wealth creation on behalf of its customers. By combining a checking account and credit card with Robo and discretionary investment, Unifimoney ensures that its customers make the most of their money. To be clear, it is different because it really is the collision of retail banking and wealth management to a level that no other company has achieved so far.

Interest rates are at historic lows, so nobody’s making money through traditional savings accounts. Stock markets have proven to be engines for wealth creation. 

If you had invested $250 a month in even the best performing high-interest savings account 40 years ago, you would have $268K today. If you had invested that same amount in the S&P 500, you would have $2.5m.

The Unifimoney proposition is simple: Bank with us, and you will be able to access investments without leaving the app. More than that, it will use automation to actively put your money to work without you having to do anything.

So any interest on deposits or cashback on your cards is automatically swept into investments; even small amounts can make a difference in the long term. My grandfather always said to me, "look after the pennies, and the pounds will look after themselves", and Unifimoney is relentlessly on the case sweating every cent for its customers. 

We are working with Unifimoney to ensure that this active wealth creation message lands with its audience. From the clarity of the marketing messaging to client onboarding workflows to designing the in-app experience, we are looking to ensure that people understand that this is a bank founded to bring the industry together into one account that actively manages and grows wealth as efficiently and easily as PayPal is for payments.

The process is fascinating and rewarding; it is not every day that you get to work on transforming an entire industry!