An Active And Complete Mailing List Creates The Need To Go To The Bank!
Steven Clauson
I Help Established Businesses Compete And Become The Dominate Choice In Their Target Market Within 18 Months Using The Assault System
I’m currently working with a long-term client who is selling their business. This client has an active e-mail list I communicate with between one and three times per month. We have a duplicate and somewhat smaller snail mail list we communicate with quarterly. We are active in other forms of communication every month including social media and blogging but I want to confine my comments to these two the snail mail and e-mail lists. The takeaway is demonstrating the immense value of having and using these lists as they pertain to and influence the sale.
Between the two lists we communicate with the clients who give him money for his service about 28 times per year. He admits he doesn’t do a great job of tracking sales from these communications but he hears from his customers that they are reading what we are sending. (He calls them customers and I’d lean toward clients) The buyer of his business is working with a broker. The broker explained to my client the value of having an active list in dollars and cents. When I started working with this business they had never considered the value of a list.
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New customers are expensive to get in the door and require a lot of work to get them to buy. New customers don’t know you and lack a reason to trust you. Existing customers know and trust you. You already know what you can sell them so when you suggest something else the likelihood of them responding increases. With an existing customer you also have an easier ability to increase the amount of the sale and the frequency of purchase.
My client was thrilled to learn, in dollars and cents, what the actual cash value of a complete and active client list is worth now that they are selling. This is an additional return on investment they will have for the rest of their lives. Have you invested the time to create a list and then develop content your customer/client will respond to? You haven’t? We need to talk!????????
My name is Steven Clauson.??I coach?people who want help getting where they want to be.?The people I coach are typically already taking action, getting results and?ask what’s next and what actions to take?to make an even?greater impact.?They aren't afraid to ask for help.?How can I help you??What actions are you taking???Those who have a plan and implement that plan lead the pack.?Planning, preparing to win and taking appropriate action means you?hear the word?"YES"?more than ever.?Only if you are one of the few willing to take action, do what's required and?play full out?are you likely to hear the word yes more often.?People hearing the word?"YES"?are winners?on the playing field because they play full out and dominate.?For these?people?results matter.?Tired of results?less than you know you can produce???Call me at 916-230-0176 or visit?www.assaultmarketing.com