Activations from around the world!

Any company looking to get ahead in its respective industry knows the importance of portraying its brand in a positive way. This can be achieved in multiple ways, and one of the more promising approaches has been to use brand activations to enhance a brand’s visibility and positive associations among the target audience and beyond.

Here are some brand activations that caught our eye last week!

Swedish cider brand Kopparberg recently held a floral-infused brand activation in London's Hackney Wick. The 'Urban Forest' event invited consumers to participate in the festivities by having their hair and beards embroidered with fresh flowers. The playful summer themed event was created between the Swedish cider brand and the Braid Bar, a local salon concept dedicated to braids and flower crowns.

Link- www.trendhunter.com/trends/swedish-cider

The Essence Maker Shop was a consumer engagement-focused pop-up recently hosted by the fast beauty brand in its home country of Germany. The charming experience allowed brand fans to co-create and customize a variety of products. Inspired by the DIY movement and the spirit of the youthful brand.

Link- https://www.trendhunter.com/trends/essence-maker-shop

Krispy Kreme’s latest donut slot machines celebrate the donut company's newest collaboration, as well as its newest range of American-themed donuts. Those who come across the machines have the chance to win a variety of prizes. They can win milkshake vouchers, as well as Krispy Kreme donuts by the dozen or potentially even a Krispy Kreme Gold Card, which will supply confectionery lovers with enough donuts for a year.

Link- https://www.trendhunter.com/trends/food-slot-machine

More in the weeks to come....