Activating Unresponsive Prospects

When prospects are unresponsive, we need to work hard to activate a response. I personally like to assume responsibility for the prospect not responding - I obviously didn't communicate "What's In It For Me" effectively enough for the prospect, or my value propositions / strategies didn't align with the prospect's goals, responsibilities and key performance indicators.

That being said, even if you work very hard to write the best personalized value-driven sales messaging, there are times where the prospect is just busy managing other tasks or working on something of higher priority. It's during these times that you need to put together innovative scripts to activate a response from a prospect to understand the current state of their business.

The best way to activate unresponsive prospects is to develop innovative scripts that generate replies (good or bad) so you can identify if you can move that prospect forward in the pipeline, or completely back off.

Work hard to develop 5 unresponsive activation scripts and test them each. Utilize data to tell you which one performs the best and then keep testing and optimizing. This will empower you to always get a reply back from unresponsive prospects.

Listed below is an unresponsive activation email script example that we leverage that elicits a response more than 50%+ of the time. Short, sweet, funny and to the point. We have developed 25 different unresponsive activation templates that we are constantly fine-tuning to maximize reply rates.

Please feel free to share any unresponsive sales scripts that work well for you to activate prospects in the comments section below:

Subject: Lost at Sea

Hi {{first_name}},

I’m lost at sea here - I keep trying to connect and unfortunately haven’t had any luck.

Before I get eaten alive by my boss or this great white, can you please get back to me (good or bad) on the below?

P.S. - Yes I really did take this picture with a great white................J/K!

About The Author: 

Brandon Bornancin is the CEO / Founder of Seamless. Brandon and the team at Seamless are on a mission to help you create new relationships and opportunities, faster than ever before.

Sign up for your free artificial sales intelligence platform today and get contact information and pitch intelligence for anyone in the world right inside your browser!

Connect with Brandon Bornancin: LinkedIn | Twitter | Youtube

Connect With Seamless.ai: LinkedIn | Twitter | Youtube | Facebook