Activating China EDEL-VERSE

As industry specialist continues to crystal ball gazing into what would bring forth the next wave of growth in the Marketing & communication world, Metaverse no doubt have the largest spotlight. Advocators and detractors each have their field day in their corner, each raising the stake and evident on why Metaverse will be the Future, or just another Fad. Agencies likewise have been exploring involvement into this space, what is our role, what is our value add to the process, what are the rail-guards, and more.

China, like most markets is excited with this new growth opportunity, but will be approaching Metaverse with a very different angle and have its own unique characteristics.

With over 1B Chinese active internet users, the Chinese Metaverse will be huge. In Feb 2022, a Morgan Stanley report estimated that $8 Trillion market size is up for grabs with tech giants Tencent, Netease, Bytedance, Alibaba, Baidu all hopping onto the bandwagon.

In the 14th Five year plan, Metaverse together with other digital initiative are considered as national strategic focus as an enabler for digital economic growth. Interactive video, Immersive video, cloud gaming, cloud public services, AI, Virtual Reality, 8K HD video are some of the key developments that will be key to enhance social, shopping, entertainment, exhibition and other use cases. All these and more, and part of the Metaverse elements.

With mature tech infrastructure, easy to accessible VR devices, plenty of Metaverse creative hot shop, 5G internet speed, growing gaming communities, this Metaverse will be really different.

Unlike Metaverse, China's version will be heavily regulated. No crypto, No trading NFT on OpenSea Platform or alike, time in gaming for youths and children will be restricted. It will be a very different experience for Chinese users, but unique in its own sense.

Navigating these complexities and its unique limitations, Edelman China Digital team activates EDEL-VERSE with a mission to serve the China business community. Be it to understand the potential that Metaverse brings via a Leadership Discovery Workshop or to immerse in a virtual environment during Experiment session, EDEL-VERSE is ready to do it all.

EDEL-VERSE launch on 10 Jun with a China Open House, attracted over 50+ EdelFam China colleagues from 4 Chinese cities to immerse themselves in the newly minted virtual Space. Lots of energy , lots of excitement, lots of anticipation on what the EDEL-VERSE can bring to China. Let's take a sneak peak at some of the spaces that is ready to roll out for business related activities.

TOWNHALL is a open space with an auditorium that is perfect for internal employee engagement events, Leadership Team addressing company wide , fun happy hour sessions, and many more potential. See below.

ATRIUM is a closed space that is suitable for hosting a new product launch / Demo , exhibition with attendees engaging with interactive display, opportunity for WOW special effects. See below.BO

BOARDROOM gives business a private space where meetings, presentation, workshops can be held in a conducive environment to encourage in-depth discussion and exchanges. See below.

SPOTLIGHT as the name implies, serves as a space where business leaders exchanges organisation vision with media representative in a press conference format or high level executive round table discussion. See Below.

There are over 30+ pre-design virtual location ready to deploy in business use case and scalable to a fully customised world within reach if desired. See below.

Drop us an email ([email protected]) and let's start on an experiential and experimental journey together in EDEL-VERSE.