Actions To Create A Powerful D2C Brand

Thanks for subscribing to D2C House - a platform where a bunch of like-minded D2C marketing specialists are trying to build a holistic D2C community.

As a founder or contributor to a D2C brand, your job is clearly a tough one. Having assisted brands for the last 15 years, I can appreciate the level of struggle that goes into carving out a niche for yourself, and I hope this message will serve as a beacon to revive your enthusiasm in your marketing efforts, if not less.

To begin with, I’d say that building a D2C brand could become the best decision of your life. You already know that it’s a $100 Bn+ market in India and that the scope to make money is huge. However fundamentally a D2C brand is much more than a money-making machine, or an engine of change. It’s an extension of your personality.

It’s an emotional connection, after all, that helps a D2C brand grow among its customer base. D2C brands have evidently been able to create a more personal connection with their customers. Using a D2C brand helps startups to build their own, unique culture and allows them to gain more trust from consumers.

There are evidently challenges that will threaten the growth or even survival of your D2C company often and we’re here to remind you to enthuse more trust into the best decision of your life with our inaugural newsletter.?

Today we’ll cover basic branding mistakes, and how you could avoid them.?

Let’s directly talk about what a solid brand looks like in action.

EVERYBODY on the internet - regardless of their understanding of the topic - will share insights on branding, especially on its role in a D2C brand's success. However, with 30+ D2C brand success stories under our belt, we’re confident to provide you with a simple and relatable framework that can help your teams from the get-go.

1. Is your online brand different than its offline version?

A client we worked with had wanted to digitize his family’s gemstone business and convert that to a D2C brand. To stand them out in the digital clutter of several other gemstone dealers, we simply replicated their offline identity to their digital one. It was surprising almost, how much a simple translation of the same principles that built their name as an offline brand in Jaipur, could impact their online personality so much. No amount of fabrication, in an attempt to make them look “cool” would ever work this well.

Recommendation?- If you would ever feel like validating your brand story, simply try and sell that to someone from your TG in person. That conversation will give you everything you need to know.?

2. Your brand is an extension of your personality. But what does that mean?

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