Actionable Strategies for Selling goods on eBay to Keep You Ahead of the Game
Maharshi Ghosh
SEO Content Writer || Helping individuals to rank their product /service through informative content || Content Strategist
Why would you want to take your precious time and effort to supercharge your online sales while eBay has an ocean of opportunities to do the same?
With?6.5 million sellers ?on eBay, they compete around the clock while keeping the nose to the grindstone. The result is evident that the sellers are getting the breakthrough, but new sellers won't get traction quickly while vying for the attention of the millions of buyers.
Would you like to get stuck with less when you can have more with eBay?
Definitely, not.
Selling on eBay may be profitable for your business, and it can generate more revenue than what you expect. This article will educate you about the nitty-gritty of selling on eBay. We won't list out a bazillion strategies. Instead, a handful of tactics that would work.
Why should you sell on eBay?
One hundred eighty-two million eBay buyers are there worldwide. With new products listed every day, it's one of the largest global online marketplaces, featuring 1.3 billion products per day. Irrespective of newbie or old seller, you can represent your product to an ocean of audiences. Here are some key points-
?
1. Put competitive prices??
In this day and age of burgeoning technologies, buyers can easily compare the prices when they want. If your price doesn't fit their bill, they will simply ignore the product. It's good to look for other options while listing your product. As price plays a pivotal role, you should put your product price competitively.
Buyers will only take a second to determine whether they will buy a product. If you're going to put your product at a high price, chances are higher that you will lose the customers' attention. Therefore, they will move to another product with a lower cost and better features.
?
2. Write SEO-friendly product descriptions
It's one of the most crucial selling tips that will be effective in the long term. Even the experts are raving about the same. It entails describing your product in greater detail, which will help a shopper to find your item. In a nutshell, using precise and detailed descriptions would be great for your product. The more detailed it will be, the more traffic you expect against your product.
Suppose you're selling sports shoes and want to include size, color, and manufacturing year. However, interspersing the?long-tail keywords ?like "sports shoes for men" or "athletic shoes for men" will help reach the audience in a shorter span. According to an SEO specialist, "most organic traffic comes from long-term keywords nowadays. It also ranks better in Google SERP due to its higher search volume."
?
3. Don't forget to click quality pictures
The first impression is the last. Therefore, you don't want to tarnish the entire effort by adding some low-resolution and haze pictures with your product. Customers want to check what they're buying. So, it's essential to embed good-quality images with your product description.
领英推荐
According to an eBay seller, "crisp and stunning visuals are the lynchpin to get a quick response from the buyers. It inflicts a significant impact on the buyer's mind, which ultimately resonates in the buying process. Once they have seen the images of the product, the nearest psych has been created. Additionally, images with few written lines about the product best work."
4. Emphasize client service
According to buyers' psychology, there are?apathetic, self-actualizing, analytical, socialized buyers ?who are setting them apart. After researching the buyer's journey and the related psychographic and demographic factors, you may have a little bit of knowledge about your audience. However, you don't have a concrete idea or cohesive knowledge about your buyers. So, how would you deal with them?
With polite behavior and quick turnover, you can win the audience. Today's customers expect transparency while buying a product/service. On that note, if you're able to produce the same, chances are higher you'll get the maximum views for your product. Not only pre-sales service but post-sales service is also a driving factor.
To be precise, good customer service is the lynchpin to success in terms of increased product/service visibility. It will help attract new customers while retaining the existing ones.
?
5. Collect and present customer reviews
Like the other e-commerce websites, eBay also allows the sellers to include customer reviews on the product pages. It is known as social proof, and it helps a customer make decisions quickly. Reviews are taken into consideration while buying a product by the customers. Positive reviews act as a conduit to create a healthy relationship and bridge the gap between you and the customer.
?
6. A fair return policy may change the game
Being a new seller, you may not like the idea of offering a return for your product. However, all sellers will get a one-time return option under?the eBay guarantee policy . eBay wants to feel the buyer confident while purchasing on the website. According to the policy, if a buyer doesn't receive the item as described, the buyer will receive a refund. There are refund policies too.?
As a seller, you're letting no stone unturned while persuading your audience. A fair return policy will help fuel your efforts, and you shouldn't miss this opportunity to win a legion of fans.
?
7. List products systematically
We know that you want more sales. You need to maintain a few things while listing products to get the result. As there are many variables, you must keep an eye on all of them. From different time zones to customers' habits- listing your products should include the same effects. Indeed, a single solution won't work for you. Therefore, a trial & error may help you to keep on track.??
?
Takeaway
We know that you're fighting hard to increase sales by 2x on eBay. The best thing you can do to implement these strategies while listing your product/service. It would help you get a soaring number of buyers, but it will also place your listing to another height as it will gain more feedback from the customers. No perk can replace that.