Actionable Intelligence?: Exploring Mastermind's Latest Product Enhancement

Dealerships are always searching for ways to improve their sales teams’ performance. But even after investing in new training programs or experimenting with cutting-edge technology, many still find it challenging to maximize results. ?

At automotiveMastermind, we have learned that it is the seamless partnership of people and technology that earns the most business. The core of our Mastermind technology is predictive analytics, also known as Actionable Intelligence.

What does Actionable Intelligence do? It equips sales teams with the insights they need to prioritize the most promising leads and close deals faster.

Keep reading to explore how our team is prioritizing increasing salesperson effectiveness in 2025 with continuous innovation and enhancements designed with dealerships in mind.

NADA Webinar: Driving Dealership Sales Efficiency with AI

Join our National Enterprise Account Director Andrew Menditch and Business Development Manager Amy Sutton to learn how to leverage AI to improve salesperson effectiveness in our upcoming National Automobile Dealers Association (NADA) webinar on March 19.

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Introducing Fritz & Mastermind CoPilot

In the world of selling cars, first impressions are everything, and Fritz ensures you’re always prepared to make a great one. Fritz is the AI engine behind Mastermind’s industry-leading behavior prediction modeling. Fritz isn’t your average AI. He’s part?data scientist, part marketing?genius, and top-notch conversationalist.?

Let us introduce you. ??

Mastermind customers will soon see Fritz in our enhanced Customer Deal Sheet. We announced the launch of Mastermind CoPilot last month at NADA Show, a generative AI-enabled sales talk track generator built on our extensive data and predictive analytics. How does it work?

1. Identify the customer you want to reach out to.
2. Click the Call Script, Email Content or SMS Content button found in the Fritz tab of the Customer Deal Sheet.
3. Review and send the personalized communication crafted specifically for that customer!

Unlike any other talk tracks available to dealership sales professionals today, Mastermind CoPilot is built from the industry’s most comprehensive database of over one billion customer and vehicle data points, and has been used to train the automotiveMastermind large language model for over a decade.

Our Vice President of Product Bill Egan met with the ASOTU | More Than Cars team in New Orleans to discuss some of the biggest opportunities for dealerships in 2025. As they discussed getting comfortable with AI tools, Bill's biggest takeaway was that the foundation of what matters most is still the same: understanding the who & the why.

"When you're thinking about how to identify customers to talk to, it's the 'who' and the 'why' that matter most. We have to make a salesperson or manager feel comfortable understanding why they're going to reach out to a particular person. If you can't answer that at the very beginning, it doesn't matter what you say or how you use AI to message that – you have to understand the why before you put it into action." - Bill Egan, Vice President of Product, automotiveMastermind

Identify & Engage In-Market Prospects with Acquire

Empowered with the right technology, dealers can go beyond “spray and pray” marketing and take a targeted approach to acquiring new customers. We were thrilled to also announce the release of Acquire, one of our newest solutions, at NADA Show last month to help dealers do exactly that.

Our Senior Product Manager Danny Veliz sat down with our Regional Group Manager Wendy Engelhardt to explore how Mastermind's approach to strategically targeting new opportunities using Acquire goes beyond competitive solutions.

Using the Opportunity Map within Acquire, dealers can choose specific neighborhoods and audiences to focus on and build the best customer acquisition strategy. Learn more about Acquire here.