Actionable Insight: A Bridge Between Data and Decision Making
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In2In Global helps companies transform their data into high yielding information that will lead to better decisions.
What is Actionable Insight?
Actionable insight is mainly the outcome that comes after analyzing data. It gives a way to know what action needs to be taken for the organization. It is processed data set in the form of dashboards and reports, which directly helps businesses to take meaningful action. It is extensively used by the financial industry, healthcare industry, and retail industry.
Take a look at the example of actionable insight below.
Insight: Customer reviews show that they are not able to place orders from the app.
Actionable Insight: Customer reviews show that 500 out of 1500 iOS users are not able to place an order from the app.?
Characteristics of Actionable Insight
A. Alignment
Data should be aligned with the key business metrics like net sales, revenue, and profit margins, decided on by management as a part of the organizational master plan. When a data insight is clearly related to company objectives and strategic activities, it is more likely to result in action. Metrics that are aligned with the business's objectives can be quickly examined and transformed into actionable insights. If an organization does not have key metric sets, it is not able to derive value from the numbers or data.
?B.Context
Data is meaningless if it is not placed within a framework and context. It is always necessary to put data into context in order to turn your findings into useful information. The questions that motivate you to seek insights in the first place, as well as the intended users of these insights, serve as the primary sources of context. An insight that is not accompanied by context may result in more questions than answers.
C.Relevance
Relevancy is an important factor because any insight is important for a business only when it is related to the business objective of an organization. Relevant data not only generates the greatest amount of value but also serves as the spark for the most revolutionary change within an organization.
D. Specificity
Very often, the information does not prove to be productive; it sometimes creates confusion in decision making too. Businesses can give a broader view of information, but this does not always translate into practical ideas.
So, metrics for data insight must be specified according to the goals of the organization. Hence, specific and accurate data is important for better actionable insight.
E.Clarity
One of the most crucial characteristics of actionable insight is communicating with data and giving better clarity in front of an audience. Because if people don't clearly understand an insight, all efforts go in vain. A properly expressed insight sends a strong signal that is difficult to miss or ignore, and it prepares the way for action to take place. Any firm can transform its data into actionable knowledge with the correct plan and approach.
Factors through which actionable insight helps in data-driven decision making
When an average user needs to search through their data to discover answers, a typical dashboard packed with visualizations and metrics can create a complex and time-consuming issue. While they are great sources for day-to-day operational monitoring or slicing and dicing, their self-service nature means the cause of results isn't always explained.
A perfect actionable insight covers all the key metrics related to the goals and objectives of the organization. An insight gives a clear vision to the stakeholders, like where they are doing well and in which areas they are lacking. Hence, it will give us a greater scope to forecast the market. Forecasting and developing hypotheses in business always gives an extra edge to compete in the market.
Data always gives broad flexibility to analyze things if they are statically significant. An imperfect dataset tends to create biased and untrustable insight. Hence, nowadays, businesses prefer actionable insight because its statically significant outcomes are valuable and goal-oriented for business.
Actionable insight is typically more valuable than one that simply answers a question, especially an insight that makes you rethink something and pushes you in a new direction. When insight is closely tied to your key business goals and strategic initiatives, it’s more likely to drive action.?
If you and your business also need actionable Insight for perfect decision making and a solid business plan for your organization. Let's get in touch with us-https://in2inglobal.com/
Our Automated Data Transformation services are helping businesses to convert their data into meaningful information.