Action Needed: Mood of B2B Buyer
Tony J. Hughes
Sales Leadership for a Better Business World - Keynote Speaker, Best-selling Author, Management Consultant and Sales Trainer
We need to walk a mile of the buyer's shoes if we are to adapt the way we sell. Buyers today are super-empowered, or at least they think they are, as they drink information from the fire hydrant that is the internet. Aligning with the buyer's journey, understanding where they learn, along with what they search for before they know to seek us; has never been more important.
My friend, Cian McLoughlin, specializes in understanding the voice of the customer and he has instigated a ground-breaking research project. The Mood of the B2B Buyer project has been something Cian has been thinking about for years.
Background: We know the world of sales is rapidly transforming. Countless Linkedin articles and podcasts have been devoted to exploring why these changes are occurring and the implications for businesses all over the world. The problem with much of the debate on this subject is that it’s dominated by vendors and B2B sellers. We rarely get to hear the opinions of the business owners, senior leaders and decision makers on the buyer's side of the equation, which is where this study comes in.
To support Cian, I am enlisting the support of my network to obtain input from as many buyers as possible so please send this link to executive buyers and procurement professionals in your network. https://www.getfeedback.com/r/YulsExcU/
B2B Buyer's, click Here to complete the B2B Buyer Survey
Please ask executive buyers to invest 5 minutes to participate. This includes C-suite decision makers, procurement professionals, and senior leaders and business-users. Both you and they will receive a copy of the final ‘Mood of the B2B Buyer’ Report when it’s released in a few weeks.
Cian is targeting a minimum of 1,000 responses from Asia-pacific and around the world. He is keen to discover what customers love and what they loathe, what they believe and what they ignore, when making a buying decision in their business. By capturing a clear sentiment snapshot of buying behaviors and preferences around the world, his hope is that a shared understanding of what actually matters in the sales and buying is created. Above all else we will uncover 'The Mood of the B2B Buyer’.
Both you and they will receive a copy of the final ‘Mood of the B2B Buyer’ Report when it’s released in a few weeks.
ProfitIQ? Advisor (Founder) | Profit Maximalist | Financial Modeller & Strategist
6 年"Buyers today are super-empowered, or at least they think they are...." - Tony J Hughes ??
High Point University Director of Corporate Relations
6 年Great, great idea! Thank you and Cian for spearheading this effort...I (and many) will be interested in seeing the results
single at Ghana
6 年Wow nice
Owner at "African Indawo" Your Unique conference & Event Solution"
6 年Great idea Tony thanks for sharing, however let's not forget that the buyer is no longer the sole decision maker but part of a committee who offer advice to management, hopefully this will be covered in your survey
Strategic Procurement Officer at Sapphire Balconies
6 年I'm sure some procurement professionals in my network could provide their input in this survey. Cian Mcloughlin, I would be very interested to see the report when it's produced, thanks.