Action creates action

Too many people ignore starting with the low-hanging fruit in front of them and instead try and skip to the million dollar outcome.

The downside to this is that people don’t start something, or they get put off by the lack of progress toward their ideal outcome.

We then miss all the lessons that taking action teaches us.

One of my favourite lessons is that action leads to action.

When I got into ‘business’ as a 17 year old, I didn’t know this lesson. But I’m glad I learned it as it led me here.

I’ve been in business since my first year at university. I was selling my landlords feijoas ??

I wasn’t happy with the speed of sales.

People weren’t seeing my feiojas at the gate.

Even at that age, I knew things started with attention.

I needed a sign.

And a road cone, to stick the sign to.

Smack bang in the middle of the road.

Cars passing by couldn’t help but see my feiojas.

SOLD OUT!

Now I needed more supply! I would knock on doors and ask if I could have neighbours feiojas.

Then I needed bags - cheers local supermarket ??. Naughty, I know!

SOLD OUT, again!

This was fun.

Then someone on a bike stole the honesty box and I had to go after them to get it back.

On we rumble, more sales.

Knock knock!

Who’s there?

Sh!t, its a policeman ????♂?

Wonder what’s happened?

Turns out you can’t take a cone and put a sign on it and put it in the middle of a busy road.

Who would have thought!?

My bad!

I banked a few coins and more importantly, valuable lessons.

I dollar cost averaged these coins into an aggressive overseas stock fund which is now worth over $1,000,0000.

I'm kidding.

I’ll be honest, I didn’t bank the coins. Most of them were $2 coins so I dropped them in the pokies once I was 18, chasing that get rich quick methodology. Like I said, valuable lessons….

Lessons I have carried through to today into a business that does over a million dollars of sales a year.

Into projects that help tens of thousands of kiwi learn.

Into projects that entertain tens of thousands of kiwi.

2 of those lessons are:

1. It all starts with attention.

2. You have to start somewhere.

Starting leads to learning.

Those lessons compound, and you take them to your next thing.

For me, it started with Feijoas.

? Then I was selling t-shirts.

? Onto health supplements.

? Even ab work outs.

? Wills.

? Accounting.

? Business growth help.

? Events.

? Partnerships.

? Speaking.

? Audience deals.

There’s probably ones that I have missed too.

And no doubt, plenty more business ventures to come.

Because action leads to action. This is the power of compounding.

Most people don’t start because they want to be at the end.

In the end, you realise there is no end, because it just keeps going.

So…just start!

And I’m not just talking about starting a business.

I am talking about starting to sell stuff around the house, starting a book, starting a project, buying your first share, starting to learn something, making the first payment off a niggly debt you've been avoiding.

Again, just start because you have to start somewhere.

My first feijoa sale was nearly 20 years ago.

Think about who you could become in 20 years if you started taking action today!

See where the compounding of action takes you.

Just don't put road cones in the middle of the road with signs and then waste the proceeds!

Action leads to action,

Luke