Acronyms...
Hey! I’m excited to bring you the next issue of IN THE KNOW newsletter tailored for Nordic agencies. A source for news, events, insights, product updates and more from LinkedIn.
Before we dive in let’s take a look at the ?? three things you need to know:?
1. We recently released the 6th annual Edelman-LinkedIn Impact of Thought Leadership Report! We are excited to once again partner with Edelman to survey almost 3,500 professionals to understand the impact of Thought Leadership in B2B Marketing and Sales. For 2024, we focused on Thought Leadership’s impact on engaging out-of-market B2B Buyers.
2. Thought Leader Ad (TLA) is expanding its capabilities to allow advertisers to sponsor content from any member, not just employees, for any Page they manage. This feature will be available globally by the end of March 2024.
Why is this a big thing?
Nearly 73% of decision-makers say that an organization’s thought leadership content is a more trustworthy basis for assessing its capabilities and competencies than its marketing materials and product sheets (source:?2024 Edelman-LinkedIn B2B Thought Leadership Impact Study).
3. Did you miss the "Mastering B2B measurement with LinkedIn and Dreamdata webinar" this week? During the webinar, we aimed to equipped agencies and clients with actionable insights to elevate their B2B measurement and ROI. We also discussed our Conversion API solution (CAPI) and how it aligns with upcoming industry changes.
Watch the recording and the presentation deck here
There’s less than one month left to enter your work for consideration for this year’s Cannes Lions Awards. The final deadline is April 11, visit the official page to see what’s new for 2024, review the awards entry guide, enter your work for consideration, and more!
Are you or someone from your team planning to visit Cannes Lions this year? LinkedIn will be representing at the at the happy to meet up for a chat.
In the world of B2B marketing, your website is your gateway to build connections. When visitors explore your site, they become valuable audiences you can engage and convert. However, as a marketer effectively measuring and reaching who's taken an action can often be challenging without a complex setup.?
Introducing LinkedIn Conversion API (CAPI) - connect both your online and offline data to LinkedIn so you can see how your campaigns influenced actions taken on your website, sales completed over the phone, or leads collected in-person at an event. Inspiration and how to implement in GA.
Dynamic UTMs - One common way to track the performance of online ads is to use UTMs, which are parameters added to the end of a URL to identify the source, medium, campaign, and content of an ad click. Sharing a getting started guide here
Unleash the Sports Opportunity on LinkedIn on March 20th from 15.00-16.00 CET, Senior Marketing Expert, Mariano Santa Catharina, will unveil the synergy between LinkedIn and the dynamic realm of sports. During the session, you will discover:
?? Exclusive global insights and strategies to supercharge your brand’s presence in sports.
?? Real-life case studies and best practices for crafting a winning content strategy.
?? Propel your brand to new heights through the universal language of sports.
[in]novate with LinkedIn - Turn your ideas into impact
Join us for an engaging online event series presented by the Customer Science team at LinkedIn, where we dive deep into Creative Best Practices, Video Strategies, and how to Win High-Quality Leads in 2024. Register for one or all three sessions and access the recording post-session.
领英推荐
Get essential information designed to help maximize your LinkedIn campaign success during our upcoming live training sessions hosted by our Global Marketer Education team. Register for any or all of the individual sessions using the associated links below. We hope to see you there!
March 21st, 19.00 CET: The Business of Thought Leadership ??
April 3rd, 19.00 CET: Using LinkedIn for Lead Generation ??
April 10th, 17.00 CET: Brand Building with LinkedIn ???
We're hosting a series of exclusive virtual events for marketers and agencies this spring, where we'll deep dive into our latest research about reaching high-value consumer audiences on LinkedIn. Register today to secure your spot!
In case you missed it, check out, on demand, the latest LinkedIn Collective Live broadcast, Emerging Trends & Technologies for B2B Growth in 2024. Penry Price, LinkedIn’s VP, Marketing Solutions was joined by senior leaders from Visa, Google Ads and Just Global Inc. for an in-depth discussion around the new fundamentals of growth here in 2024.?
Keep up to date with the latest on LinkedIn reporting and analytics capabilities, and learn the different ways to track conversions, including an introduction to Conversions API with two freshly updated Marketing Labs courses:
I hope you enjoyed this month’s issue and as always, please do not hesitate to reach out to me with any questions.
Niclas Prenker
Head of Agency, Nordics
LinkedIn Marketing Solutions