Acres of Diamonds in Your Business?
Kevin Donlin
I help Founders, Presidents, and Coaches scale to $5M and beyond. With marketing at no cost. You get an ROI or your money back.
Can you see the difference?
One is a diamond.
The other a moissanite.
One is worth $5,000.
The other $500.
That's a difference in value of 10X.
And that value is almost entirely based on perception.
Only an expert knows the important facts regarding durability, brilliance and color.
To the casual observer, both stones look similar.
Given the choice, most casual observers will buy the cheaper one.
Now.
Understand this: The prospects who are comparing you to your competitors are casual observers.
They don't know nearly as much as you do about what makes your product or service valuable.
They have to be educated about the important facts that prove the value you claim to deliver.
Otherwise, they'll buy based on price.
Often, educating your prospects is as easy as telling them exactly how your process works.
Example: Carcierge
They're car buying agents who helped my daughter get a great deal on a used car. I never asked about price, because the value they delivered made price irrelevant (Thanks, Denny Halleron !)
Cargierge does a great job of educating prospects, simply by explaining how their process works:
Personal Service. We don’t work for a dealership; we work for you! We are your personal representative throughout the entire car buying or selling process. You’ll know us by name and can reach us directly with any questions.
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Save Time. We’ll conduct the car search, saving you hours of online research and showroom visits. As independents, we are not limited to a single brand or selected car dealers. We’ll search all appropriate sources to find your next car.
Save Money. Carcierge is a great value if all we save you is stress. However, even with a service fee, our experienced negotiating will result in a better deal than you could get on your own.
New or Pre-Owned Cars. Whether you want a new car with specific options, or a reliable pre-owned car, we’ll find it. If you have a car to sell or trade in, we’ll evaluate it in a non-biased way through our third party software. This gives you a true market value and helps you decide whether to trade it in or sell it through us.
Streamlined Process. We’ll pre-schedule your finance appointment, if needed, and make sure you get a fair rate and terms on your loan.
Low Stress. We do the work. You enjoy the ride!
Bottom line: If your marketing does its job and educates your prospects, you can charge more and make price irrelevant in the eyes of buyers.
The same products and services you provided yesterday are suddenly more valuable today. Almost like trading a coal mine for a diamond mine.
As an ASE Certified Technician for over 25 years, Denny knows how to find great values in pre-owned cars!
When you call, he’ll set up an initial interview to discuss your requirements. Then he’ll start the car search, looking for vehicles that match your wish list. When you’ve made your selection, you’ll test drive the vehicle. He’ll negotiate the purchase price and schedule a finance appointment, if needed. Finally, at delivery, he’ll meet you where your car is purchased to make sure everything meets your expectations.
When you’re ready to buy a car, give him a call.
He’ll do the work. You enjoy the ride!