Acquist's The Peripheral Messenger
Sanjay Guha
Founder and CEO of Acquist, Acquist Realty, London Realty Connect and My Localmarket app. Founding Member of the "Pointers Business Forum", business group of the alumni network of South Point High School.
Hybrid Marketing - A serious element for today's business
With the world going digital it was an obvious thing to see the offline practices taking their digital avatar, and marketing being the most integral part of any business had to be put online first. On a daily basis people consume content via different devices and mediums, thus subconsciously making them content hungry and creating a want in the space. Many companies are yet to recognize this potential which is growing rapidly and is an essential part of the current marketing playing space. Till now companies have followed the traditional marketing mix and focused marketing models which was good and effective till a certain threshold, but what after that?
Currently the digital medium has made everything so transparent, that if used properly you can double your leads as compared to the traditional marketing models, but here the question is….Can we just rely on Digital Marketing or just switch to Digital Marketing and leave the traditional models?
“NO”, it sure is true that the analytics and the audience is better in digital marketing but the traditional marketing models give you quality and finishing in terms of leads, hence we need to setup an integrated digital & offline mix model which will help us achieve those extra numbers which we were missing out due to various reasons.
So the bottom line is, the digital age is here, and those businesses that fail to adapt such new marketing models will be losing out on tons of opportunities out there, and if things go south might even go extinct sooner rather than later.
"Digital age is here, businesses that fail to adapt new hybrid marketing models will be losing out on tons of opportunities."
If you are worried about your marketing needs or would like to explore a hybrid cost effective model without disturbing your current setup, then why don't you reach out to us at [email protected] or visit www.acquist.asia.
