AcornOak PowerLeads

Empowering Women Leaders in the World of Fractional Business

In this edition of Fractional Perspective, you'll find:

• A warm welcome to our new member, Laure Larcourly-Morsli, Fractional Chief Marketing Officer & Founder of Contrast Marketing.
• Two insightful thought leadership pieces from our fractional Chief Marketing Officers.
• An introduction to our new partner, Amplify.
• Invitations to two complimentary online events you won’t want to miss.

Dear Readers,

Is your team unknowingly leaving untapped growth on the table?

“More of the same” marketing approaches, while comfortable, can stifle innovation and prevent businesses from realizing their true potential.?

That’s where fractional marketing leaders can offer a game-changing solution–by providing tailored expertise and unbiased assessments.

With fractional support, you can:

• Uncover Blind Spots: Fractional leaders perform valuable audits that can identify inefficiencies, whether it’s outdated workflows, underutilized tools, or untapped market opportunities. For example, they might uncover gaps in lead nurturing that, when addressed, could boost your conversion rates.

• Accelerate Strategic Execution: With years of experience across industries, fractional experts quickly introduce proven frameworks to optimize programs and align them with business goals. Whether it’s building a more data-driven content strategy or redesigning demand-gen campaigns, they deliver expertise to optimize outcomes.
• Boost Team Performance: What’s special about fractional leaders? They don’t direct—they coach, mentor, and inspire. By fostering collaboration, upskilling your team, and introducing cutting-edge tools, they transform crews into agile, high-performing teams ready to thrive in today’s and tomorrow’s markets.

While organizations are comfortable hiring support for tactical or project-based needs, they miss the opportunity to seek leadership support.?

That needs to change because bringing in fractional marketing expertise is a sure way to inject innovation and growth into existing teams, making it about more than fixing gaps—it’s about unlocking transformational potential.

Is your team ready to seize the opportunities 2025 has to offer??

Let’s talk about how a fractional leader can become your game-changing growth partner.

Best regards,

Laure Lacourly-Morsli?

Fractional Chief Marketing Officer & Founder of Contrast Marketing

From Our Experts’ Desks

1. Can Rebranding Unlock New Growth? by Virginie Glaenzer , Fractional Chief Marketing Officer
2. Lead with Purpose and Adapt: Two Winning Strategies for Marketers in 2025 by Laure Lacourly - Morsli ?? , Fractional Chief Marketing Officer

You Are Invited!

Date: Tuesday, January 28

Leveraging LinkedIn: Join Nishat Jones , a Fractional Chief Marketing Officer, to explore Leveraging LinkedIn and discuss the current trends, tips, and tricks to make the most of your LinkedIn profile.

Register here.

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Date: Tuesday, February 25

Leveraging AI to stay relevant: Join Ariana Smetana , a Fractional Chief AI Officer as she discusses how changing mindset and taking action can open up new professional opportunities in the rapidly evolving technology landscape.

Register here.

Welcome Our New Member: Laure Lacourly-Morsli

We’re thrilled to welcome Laure to the AcornOak community!

Laure is a seasoned revenue marketing leader with extensive experience in B2B and B2G and a proven track record in the tech industry. She is passionate about helping customers tackle their most pressing challenges. With her global perspective as both French and American, she brings a unique approach to fostering innovation and driving business growth.

What Laure loves most about her work is balancing analytics and strategy with creativity to deliver impactful marketing. She excels at analyzing data, refining processes, and understanding audiences to craft strategies that optimize results. A performance-driven leader, Laure empowers high-performing teams to achieve immediate success and long-term growth.

Learn more about Laure and her expertise here: Laure Lacourly-Morsli – AcornOak

Let’s give Laure a warm welcome to the collective!

Empowering Connections: Meet Molly Reyes, Founder of Amplify

We are thrilled to introduce a new community partner, Amplify Women Of Color, a dynamic professional community dedicated to supporting self-identified women of color.?

Molly Reyes, the inspiring founder of Amplify stands out by blending professional development strategies with wisdom teachings and self-care practices, fostering a holistic approach to personal and professional growth.?

Molly’s passion for creating an inclusive and empowering space aligns beautifully with the mission of uplifting and amplifying voices that are often underrepresented.

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