#Week27 aCommerce Newsletter

Over 67% of Southeast Asians Shop During Mega Campaigns

Shoppers across the region are still actively participating and making purchases during mega campaigns as shoppertainment has become an increasingly valuable tool that brands can utilize to engage consumers online.

Read more on how your brand can better understand your target consumers and streamline the purchase journey to encourage consumers to purchase and remain competitive.

Click below to read the full article.

Live Shopping in the Age of Influencer Marketing

Social commerce will reach $1.46 trillion by 2025, with Millennials and Gen Z accounting for 62% of global spending, according to a new report. The key to this success depends on social media’s ability to merge content and commerce, making social shopping fun and interactive.

Read more on how your brand can create more engaging content, provide frictionless user experience, and drive better ROI.

Click below to read the full article.

The Key to Profitability is Unifying Physical and Digital Commerce

The pandemic has accelerated e-commerce growth by ten years, with online retail sales increasing by?32.4%?and will continue to grow at?14% in 2022?YOY. Retailers must overcome omnichannel complexity to remain competitive as the shift in consumer behavior proves permanent.

So what do brands have to do in order to maximize sales and become competitive? Through seamless shopping experiences between online and offline.

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Linkedin Polls – What is your favorite way to shop?

77% of Asia Pacific consumers were already omnichannel shoppers by the end of 2020, and the number only keeps growing. With omnichannel strategies a must-have in Southeast Asia, providing consumers with a seamless experience and enabling them to shop on multiple channels is vital.

Are you an omnichannel shopper? or do you prefer to stick to one channel?

Click on the image below to see the final results.

Market Insights – Top 10 Report

How did your category perform in week 25? Check out EcommerceIQ Market Insights’ Top 10 Report and find out!

Click on the image below to see the full report.

Global Summit of Women 2022

Phensiri Sathianvongnusar , our Co-founder, Thailand’s Chief Executive Officer (CEO), and Chief Business officer participated in the Global Summit of Women 2022 on June 24th and represented?aCommerce ?as a speaker at the Women Entrepreneurs Forum.

Her interactive panel was titled “An Intergenerational Dialogue,” where the panelists recounted their journeys and challenges in building their careers. Care shared her story about quitting her stable full-time job to work with a startup that focuses on e-commerce, learning everything about building brands online from scratch.

Without that decision, aCommerce would not have become the largest e-commerce enabler and a one-stop-shop for global brands, serving more than 12 million consumers.

Click on the image below to see the full post.