#Week26 aCommerce Newsletter
Mega Sales Days: From Discovery to Purchase
Online shopping has transformed into more than just a transaction. It is now a form of entertainment and engagement. Therefore, brands aim to provide consumers with a more holistic experience to capitalize on the Mega Sales Days.
With the peak Mega Sales season approaching, here are some useful tips on how to build a winning strategy.
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How to Plan a Great Omnichannel Marketing Strategy
A recent survey shows that 76% of consumers are likely to buy from brands that personalize experiences across all the touchpoints.
A tailored experience is what consumers expect brands to consistently provide as it eases the process of finding, buying, and receiving the products that meet their needs.
Read more on how a successful omnichannel marketing strategy can help increase brand awareness, improve engagement, and boost ROI and sales.
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Is Your Brand Neglecting A Vital Part Of The Customer Journey?
Over 67% of online shopping carts are abandoned, with around 17% of consumers reporting they have left a page before completing payments due to a long or complicated checkout process.
Read more on how your brand can avoid losing sales, reputation, and loyalty over inefficient payment gateways.
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aCommerce Solves
How can brands prepare for mega campaigns?
aCommerce Solves! – A weekly series where our e-commerce experts get to the bottom of the challenges that e-commerce businesses face.
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aCommerce Answers
Ever wondered why do consumers prefer to shop during Mega Sales Days?
aCommerce Answers, our team of e-commerce experts answers the web’s most frequently asked questions.
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Market Insights – Top 10 Report
How did your category perform in week 24? Check out EcommerceIQ Market Insights’ Top 10 Report and find out!
aCommerce Poll Results
As Mega Campaigns are approaching, we asked our community what is their favorite category to buy from during these mega sales? And the results are in!
49% purchase?#Beauty ,?#personal ?&?#healthcare ?products
Consumers tend to remain loyal to personal care categories, whether it is beauty, skincare, cosmetics, health, or wellness. During mega sales days, consumers reported sticking to their usual brands.
27% purchase?#ConsumerElectronics
As COVID-19 restrictions gradually lift, consumers still spend time working and studying from home, boosting electronic device sales.
22% purchase?#HouseholdGoods
The pandemic has shifted consumers’ spending habits from stocking groceries and household supplies at physical stores to shopping online. Mega Sales Days is the ideal period to replenish their stocks as deals emerge.
2% others
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aCommerce Educational Grant
“Education is the most powerful weapon which you can use to change the world.” – Nelson Mandela?
At aCommerce, we believe that education is a stepping stone to experience. It enables children to broaden their knowledge and gain new perspectives, affecting how they perceive the world.?Each year, 15 selected employees are given the grant to support their children’s educational fund.
As we take a small step in supporting our employees, we hope to foster new thinking, actions, and solutions that can gradually lead to change.
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Webinar by 2C2P and Amazon Web Services
Join industry experts in exploring the next-generation growth across consumer goods and retail. Our Group Head of Business Development & Partnerships,?Tom Srivorakul ?will represent?aCommerce ?as a speaker on Scaling to New Markets: Tapping into the E-commerce Wave. The webinar will take place on Wednesday, 27th July 2022 at 10:00 – 11:30 AM SGT.
Discover how technology will fuel omnichannel customer experiences, smart offerings, lean operations, and emerging business models like data monetization. Here are the highlights:
? Key trends shaping the region’s high-growth markets
? Digital solutions you can tap to capitalize on these trends
? Insights on new e-commerce channels
? Relevant case studies from a range of industries
? Best practices to accelerate your digital transformation