Acknowledge, Adapt, Address, Repeat

To all of you business owners who are still in operation during the pandemic and its aftermath......I salute you!??Please stand up and take a bow.??

I celebrate your resiliency, persistence, creativity, grit, fortitude, strength of spirit and vision.??I also celebrate your colleagues, family and friends who ground through it with you as no one survives alone.

Swim Strong Foundation is a small 501c3 with a big mission.??Reduce unintended drowning and water based accidents.??Did you know that drowning is the 2nd leading cause of death globally?

Our journey through the crucible meant the inability to conduct classes and no revenue as a result.??Most of our funding was also eliminated or reduced during this time.??

Our response was to turn our focus to our fledgling environmental educational product.?Review, add, restructure and relaunch.??Now “Know Before You Go?” has 4 components and may be delivered remotely, blended or in person.?To start, 19,500 people have broadened their understanding of water safety as a result.

Our world has changed.??We continue to navigate gingerly.?Focus on the mission.??Create, test, evaluate, refine, repeat.

We are here.??We are Swim Strong.

We look forward to partnering with you on our mutual journeys into the years to come.

Watch this 3 min video to understand water safety very differently. ?Ask me how to bring it to your organization.

https://youtu.be/Hy49qY3QN_s

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