Acing the tagline game & how it impacts your customers.

Can you recall the brands with these taglines?

I’m Lovin’ it!

Just do it.?

Because you’re worth it!

Did the brands that coined these taglines pop into your head when you read them? This is how impactful a tagline can be and how it can impact the communication of your brand. Read on to know why your business needs a tagline and how you can coin the perfect one

Why do businesses use taglines?

Businesses often use taglines to create better recall value and communicate their core values to their customers. Despite being a brief phrase, it is catchy and conveys the brand’s ideals at a glance. By using taglines in your marketing and promotional campaigns, you can create an impact on your audience without even mentioning your products or services.

“I just hear the words ‘Das Auto’ and think of Volkswagen. I don’t need to be told it is a car or a vehicle company. The brand need not mention its latest models or services offered. Just hearing the tagline is enough for me to know what company it is and what they specialize in. They need not repeat their standards or quality of service as the trust factor is already set. I just need to hear the tagline and I know what company it is, what it specializes in, what cost I can expect, how reputed it is, and more,” says Iswarya, a Chartered Accountant who loves to travel and buy new sports vehicles.

?Why do I need a tagline for my business?

As mentioned, taglines help you gain your customer’s attention and retain it effectively. Your tagline will help your brand stand out from the crowd and help you convey a promise to your audience. For example, when KFC says ‘It’s finger-lickin' good’, customers trust the brand to have delicious food on their menu. It isn’t specified and doesn’t matter what the dish is. It is a promise that all the food you get at KFC will taste finger-licking good.

?Hence, you can establish your brand identity and convey your core values to your audience right off the bat. If your values align with the customer's needs and they find you relatable, they will display their loyalty to you. If what you stand for and your tagline don’t align, their loyalty will fade and they will stop frequenting your brand. Yes, it is that simple.

?What are the types of taglines I can try out?

There are many types of taglines you can try out as per your business needs. If your brand is going for quirky and fun communication, you can go for a catchy tagline. If it is for a serious cause and you want to provoke a specific emotion from the audience, your tagline could even end up like a slogan. Some common types of taglines that brands use include:

?-??????Specific taglines: The ones that convey a specific trait of the brand and its products. It is conveyed in a memorable way which is usually very creative.

?-??????Actionable taglines: Taglines that show seriousness and induce action from the audience by using verbs. This could be used if you are a non-profit organization that aims to gain funds from your audience for a good cause.

?-??????Descriptive taglines: These taglines project the brand’s promise directly and clearly. It goes for a lot of the examples given above so far. It conveys a specific product or service catered to by the brand as well.

?-??????Superlative taglines: Let’s say you want to go over the top and showcase not just your promises and products, but your brand at large. These taglines will position your business as the market leader or the best in your industry. You convey to your audience that you are the obvious choice for them by using provocative words.

?-??????Provocative taglines: You are using provocative taglines when you ask questions to your customers. You are urging them with relatable questions that are often hypothetical or they already know the answer to. It encourages the audience to consider improving their lives by investing in the business.

?“I came across a very provocative tagline from an emerging startup the brand was selling home automation services and the tagline tapped into relatable scenarios. If you have home automation, you can just flip open your phone and check if the front door is locked, if your lights are off, if your security alarm is on, and so on. It conveyed all this with just one question - Did you turn off the gas today? It immediately made me rush to my kitchen and check if it was off. This is what I call powerful marketing s I immediately connected my life to the product,” said Daniel, a freelance

Slogan different from a tagline?

Yes, while taglines convey the core values of your brand, slogans are more focused on the mission of the brand to the customers. It is a descriptive statement that instructs customers to associate specific actions with their brand. You could simply tell the customer what products you sell and how they can fit them into their routine.?

Or you could go deeper and project your product as the best one in the market. This would include highlighting USPs and key features of your products that no other brand offers. You could also be customer-specific and describe what kind of customer could most benefit from your business.

?When do slogans come in?

Suppose you are a brand that sells men’s grooming products and you wish to launch a new shampoo in your range. You can create a memorable and relatable slogan for your specific product to enhance your campaign. This ultimately leads to better sales and lead generation by leveraging niche customers. With slogans, always remember that you are forging a connection with the customer. You are telling them what to associate with your brand and telling them how to feel about your services and products. This marketing tool can help you create lasting impressions on your customers and if targeted well, you can build relationships on trust and authenticity.

?Where to use a tagline and opt for a slogan?

To make it easier to understand, we have divided the uses of slogans and taglines into a comprehensive table. Read on to know exactly where which marketing tool can prove handy for your business.?

How to pick a good tagline for your own business?

Businesses can choose their taglines and slogans based on their specific strengths and weaknesses. If you are a supermarket that wishes to communicate the variety of products and produce you have, you can opt for a catchy tagline like

?-??????All your home needs under one roof

-??????It’s time to choose smart shopping

-??????The finest produce near your home?

On the other hand, if your supermarket wishes to highlight your latest product or the launch of a new facility, you can opt for slogans. The slogan will last as long as the new campaign is relevant and your tagline will still be active. This means the slogan you pick should also be in tune with your existing tagline. Suppose you are launching a new feature on your supermarket app to deliver products to people’s homes. Your slogan could be

?-??????Get your products at the comfort of your doorstep

-??????Sanitized, Prompt, Variety of products - Choose our home delivery

-??????All your home needs at the tap of a button

The possibilities are endless and at the end of the day, ensure that your business keeps up the promises quoted in your tagline. Once you narrow down what aspects of your business, mission, or services you wish to highlight, you can coin catchy taglines and slogans. It is a great way to catch people’s eyeballs and retain their interest.

There is a world of difference that a timely slogan and a tagline could do. People could be channel surfing on television and come across your tagline. They turn into potential prospects if?

-??????The tagline draws their attention and retains it

-??????The core values of your brand align with their needs

-??????They recall your brand when they later need your services

-??????They know someone who could benefit from your brand and refer them

?If you would like some help deciding which slogans can get your business the attention it deserves. Connect with our highly creative team of content writers.

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