Acing that Interview like a Pro
Lanre Adelanwa Basamta
Co-Founder/CEO @Optimus AI Labs. | Strategy, Marketing & Business Leader. | Published Author. | Cognate experience in Fintech | PayTech | EdTech | AgriTech | InsureTech | Marketing Communication.
Your palms sweat. Your heart pounds. The interviewer's eyes bore into you like a hungry lion sizing up its prey. One wrong answer, one misstep, and your chance vanishes like morning mist under the sun.
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?Yet some candidates walk into this same pressure cooker and emerge victorious, job offer in hand. What's their secret?
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?The truth: most people fail interviews before they even open their mouths. They enter rooms unprepared, tell jumbled stories, and leave empty-handed, wondering what went wrong. But interviews aren't mystical ceremonies controlled by fate; they're strategic encounters you can master.
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The Hidden Game
?In the professional space, interviews act as gateways; some formal, others casual, but all consequential. That "quick chat" with your manager in the corrider? Interview. That sudden call from the CEO asking your opinion? Interview. That panel grilling you for a promotion? Obviously an interview.
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?Yet many treat only formal job interviews as worthy of preparation. Like a farmer who only tends his fields when expecting government officials, they scramble to prepare for scheduled interviews while neglecting daily opportunities to showcase their value.
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The Foundation of Success?
Before entering any interview situation, research becomes your machete, cutting through uncertainty to reveal clear paths forward.
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Like the skilled hunter who studies animal tracks before setting traps, effective candidates study their audience before speaking.
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When meeting a potential employer, know their company history, services, major competitors, recent news, and leadership structure. This information transforms you from a desperate job-seeker to an informed potential partner.
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Even for internal conversations with your boss, preparation matters. What motivates them? Which projects take priority? Who are they trying to impress? A manager struggling to win board approval values different qualities than one focused on departmental efficiency.
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One marketing executive shared how this approach changed her career trajectory: "I noticed my CEO always mentioned competitor activities in meetings. Before requesting a budget increase, I researched how our competitors were outspending us in digital advertising. When I presented this data during our 'casual' budget chat, he approved my request immediately. That wasn't luck; it was research."
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The Power of Story
Humans remember stories long after facts fade. Your qualifications matter less than the narrative you weave around them. Like the griot who turns village history into compelling tales, skilled interviewees transform their experiences into memorable narratives.
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Consider two candidates explaining a project delay:?
Candidate One: "The project was delayed due to vendor issues and resource constraints."
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Candidate Two: "When our supplier's warehouse flooded during last year's rainy season, we faced a critical choice: delay the project or compromise quality. I gathered my team, and together we developed alternative sourcing strategies that maintained quality standards while minimizing delays. Through this challenge, we built stronger contingency planning processes that benefit the company today."
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Same situation, entirely different impression. The first sounds like an excuse; the second demonstrates leadership, problem-solving, and growth.
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Your experiences contain both strengths and weaknesses. Your story determines which the interviewer sees.
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The Scout's Advantage
?The Boy Scouts motto—"Be Prepared"—applies perfectly to interview success. Preparation extends beyond knowing your resume to understanding interview dynamics themselves.
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How fast should you speak? Research shows successful candidates match their speaking pace to the interviewer. With hurried interviewers, increase your tempo. With thoughtful, methodical types, slow down.
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How should you sit? Studies indicate that leaning slightly forward signals engagement without appearing aggressive.
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What questions should you ask? Prepare questions that demonstrate both curiosity and knowledge: "I noticed your company recently expanded into Rwanda. How does this align with your five-year growth strategy for East Africa?"
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Even prepare for silence. Many interviewers use quiet moments to test your comfort with ambiguity. Instead of nervously filling silences, use them to gather thoughts.
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One Nigerian bank executive shares: "I assign team members impromptu presentations specifically to assess how they handle pressure. Those who panic rarely get promoted to client-facing roles."
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What to Leave on the Table?
Perhaps the most counterintuitive interview principle is this: your willingness to walk away gives you power. Like the market vendor who turns away from an eager buyer, strategic detachment often yields better results.
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Never interview on an empty stomach—literally or figuratively. Desperation radiates like heat from hot coals, visible to everyone nearby. Interviewers smell fear, and it weakens your position.
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Instead, enter every interview with clear parameters about what you'll accept. This mental framework transforms you from beggar to chooser. Even in tough job markets, this perspective shift impacts your performance.
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A software developer in Cape Town explains: "When a multinational offered me a position with a salary 20% below market rate, I thanked them but declined. I explained that while I appreciated the opportunity, I couldn't accept less than my value. Three days later, they called back with a revised offer meeting my requirements. Had I appeared desperate, they would never have improved their terms."
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Your goal in any interview: leave knowing you've created time anxiety in the interviewer. Make them worry about losing you to competitors. This anxiety accelerates decisions and improves offers.
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The Human Connection
?Technical qualifications get you interviews. Human connections get you offers. People hire people they like; a truth as old as commerce itself.
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The Swahili proverb says it perfectly: "Mtu ni watu" (A person is people). We exist in relationship to others. Interviewers ask themselves: "Can I work with this person? Will they fit our team culture? Will they make my life easier or harder?"
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You can create connection through:?
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When deciding between equally qualified candidates, comapnies will almost always choose the person who connected best with the team. Skills can be trained; personality fit cannot.
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The Final Word
?Interviews determine trajectories—not just for careers but for lives. Master them, and doors open. Fumble them, and opportunities vanish.?
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Remember: the most powerful person in any interview is the one who can walk away. Not because they have better options, but because they know their worth.
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Empathetic Customer Support Specialist: Driving Company Success Through Exceptional Service and Customer Satisfaction. Administrative Assistant / Virtual Assistant / IT Support / Data Entry / Data Analysis Enthusiast.
15 小时前What a coincidence, I just went through a week training on "Acing Interview Questions" with practical mock sessions and I can testify that most people go into Interview session without preparing. The popular question "Tell me about yourself" and you hear the epistle people say, off point. Preparation, research plus confidence is indeed required to acing Interview questions
Multifaceted Professional: Data Analytics| Social Media Management, Content Creating,Advertisement, Creativity, Branding| Virtual Assistance
18 小时前Learning about interview always seems new every times. Thanks for this,Lanre Adelanwa Basamta But I have a question. Are interviews truly the best measure to know a good fit for every role? Because of temperamental differences
Parasitologist/Creative Writer
18 小时前Loads of wisdom here. Thank you Basamta.
Head of Transport Operations | Logistics & Supply Chain Expert | 20+ Years in Oil & Gas Sector | Fleet Optimization | Third-Party Logistics Management. Sales and Marketing Professional with vast Experience in FMCG.
18 小时前Lanre Adelanwa Basamta Well researched and well crafted. Kudos Mr Lanre Adelanwa Basamta. I enjoyed every line. Thank you!
Head of Transport Operations | Logistics & Supply Chain Expert | 20+ Years in Oil & Gas Sector | Fleet Optimization | Third-Party Logistics Management. Sales and Marketing Professional with vast Experience in FMCG.
18 小时前Well researched and well crafted. Kudos Mr Lanre Adelanwa Basamta. I enjoyed every line. Thank you!