The Achilles Heal of Anonymous Messages. The Inflection Point to Sanity.

Now I am a fan of innovation but only when it actually serves a purpose and can make money. Look how much YikYak raised ($73M) and so far what little they have done with it. It was a model that, in my view, had overvaluation hype and hiccups written all over it. Now they are slashing 60% of their workforce but the only question is what took it so long?

Disposable and anonymous messaging has a precarious business model. I knew it at the time I started the opposite company, lettrs in 2013, but was perplexed by how YikYak raised so much money, so fast, where the economics were equally as lacking an identity. 

No obvious IP, no channel strategy, no logical business model, no seasoned management and a whole premise based on often salacious or cynical streams of anonymous, mindless content.

From a funding lesson, it was a classic "follow the lemmings" VC frenzy that placed over $73 million. The principles of media economics - of quality and originality - and brand integration are strongly in our favor as a different paradigm in the fusion of messaging and media, of an app where a media stamp nor integrated paper nor digital letter ever feels like "an ad."

To no surprise Millennials are starting to grow up and match their communication choices with more substantial tenants in place. They are actually starting to think about their adult rather than their adolescent mobile identity. In other words millennials are getting bored from all the disposable mediums, finding it especially tedious to keep up with mindless words, chats or snaps that were never associated with anyone's real identity. 

We patented the mobile signature and dual-share request to save digital communications from itself.

The mobile autograph is not just a transaction but an affirmation of what one thinks about (willing to sign!) and a person willing to pay for that personal connection in messages that actually matter.

Having been across the table now with major-league sports, managers of players and entertainers, and brands themselves I can tell you that they are as refreshed as excited about bringing a new paradigm to the fusion of media and messaging for fanmail and letters that actually make a difference in someone's day, or even to their life. Wait until you see where true identity messaging goes next. Brands will finally have a place where both adults and adolescents can play, with no less fun.