Achieving Sustainable Success FAST

In two decades of leadership consulting for some of the world’s top companies, I’ve learned a few things. One is that there truly is a formula for success. It’s this formula that will separate the winners from the losers in the decades to come.

The formula is:

Focus + Accountability + Simplicity + Transparency = Success

In the old days, everyone wanted to know, “How can we go from good to great?” But a new day is here, and it’s no longer appropriate to ask that question. Perhaps you’ve already gone from good to great. Now what?

It isn’t prudent to rest and observe from the sidelines, with competitors lurking in the shadows. Or perhaps you’re involved in turning around a culture, faced with organizational challenges, or in a company that is not even good yet but striving to be. Wherever you are on the spectrum of leadership, you know one thing for sure: if you want something that you’ve never had before, you must do something that you’ve never done before.

In the pages to follow, I’ll guide you through the important management methodology of FAST.

FAST—the fast-track strategy to success based on the principles of Focus, Accountability, Simplicity, and Transparency—is not a dry, academic theory.

It is an approach that has been tried and tested countless times, and one that I have seen in action over and over again in organizations around the world. These principles have become the foundation of my life. In large part, they are what have helped to completely transform me from a helpless underachiever to a passionate overachiever. FAST changes individuals. FAST transforms and connects teams.

What is the one thing you want to achieve in this coming year?

Deploy FAST, and I boldly guarantee you will achieve it. The principles in FAST propelled me forward to achieve anything and everything that I set my mind to, from business ventures, to heartwarming sustainable relationships, to marathon medals.

Since I’ve immersed myself in these principles, I’ve introduced the techniques to my family, friends, clients, and business partners and allies, helping them to streamline their strategies and revolutionize their attitudes in order to attain their own personal and professional goals. For decades, I have used these four principles to revamp underperforming departments and to resurrect failing projects in many different industry sectors.

Why Do We Fail?

I was always the guy who volunteered, was selected, or was the only person stupid enough to take on the more difficult assignments. You know, the ones everybody else steered away from. These were the jobs that people ran from because they were thought to be too complex, too constricting in their time frames, or just plain impossible. These are the kinds of jobs I love.

Why? Well, these types of projects and tasks—the ones no one else wants—give you a certain degree of free- dom. You have more liberty to break the rules, change the approach, and take chances that otherwise wouldn’t be possible or acceptable. Furthermore, I know that if you tackle them head-on with a can-do attitude, you’re halfway there. For the most part, we self-prophesize and predict our own triumphs and failures through our attitudes and behavior. Believing that a project is doomed from the get-go is pretty close to signing its death warrant.

The statistics for failure are mind-boggling. Over 60 percent of projects fail. In fact, over 80 percent of first-time businesses fail within the first 18 months.1

After over twenty-five years of leading large transformation programs on an international scale in a number of industries—banking, utilities, logistics, and manufacturing, to name a few—I’ve reached the conclusion that about 95 percent of failures result from one of two reasons:

1. We’re doing the wrong job.
2. We’re doing the right job poorly.

In my experience, the number of these failures could drastically be reduced, if not completely eliminated, by focusing on the four elements that failing businesses seem to lack most: Focus, Accountability, Simplicity, and Transparency.

Incredibly enough, none of these businesses stopped long enough to ask a few basic but groundbreaking questions: what, who, how, and how far?

Just by stopping to ask these four questions, I’ve improved the clarity, communication, and performance of hundreds of businesses. Today, my approach is used to successfully implement multi-million-dollar projects and run multi-million-dollar department budgets. Leadership is ultimately about delivering results and achieving goals. That’s what you get paid for, that’s your calling, and that’s your passion.

Defining Excellence

“We are what we repeatedly do. Excellence then is not an act, but a habit.”

–Aristotle

As you’ll learn in the chapters of this book, there is a key difference between effectiveness and efficiency. One does not automatically equal the other. Performing poorly on the right task constitutes poor effort. Doing a great job on the wrong task results in wasted effort. Doing a poor job on the wrong task is the least useful of all. Yet when you increase both your effectiveness and your efficiency, you achieve excellence—the result of doing the right job extremely well, over and over again. Your implementation of all four interconnected principles— Focus, Accountability, Simplicity, and Transparency— automatically increases both your effectiveness and your efficiency, thereby ensuring excellence.

Here they are in a bit more detail:

1. In FOCUS, you’ll learn to distinguish what the “right job” is, and what success looks like to you. It is the first and most important principle because it determines your effectiveness. You’ll learn the secrets to prioritizing without overextending yourself or your team. You’ll discover how to arm yourself and aim with the very best chance of hitting the bull’s-eye every time. By keeping your eyes on the prize, you’ll always know what you’re aiming for.
2. In ACCOUNTABILITY, you’ll discover the high cost of unaccountability and the immediate benefits of responsibility. You’ll analyze the best strategies to claim accountability, and the best ways to expand a culture of accountability throughout your entire business. You’ll seize control by learning how to prophesy your own success and make that an inevitable reality. Accountability begins with the individual, and it is absolutely imperative for a healthy business.
3. In SIMPLICITY, you’ll see how clear communication always ensures better progress and quicker success. You’ll debunk why we typically resist simplicity, how we underestimate it, and how you can unleash its transformative power—in ten steps with direct results—to completely revamp your life and your business. You’ll instill belief and confidence in your team(s) by learning to communicate simply and clearly, and ensure excellent performance by pointing everyone in the same direction. Simplicity is power.
4. In TRANSPARENCY, you’ll uncover why you are the heart and the head of your business, and how you can use this to your greatest advantage. I will share the risks and benefits of transparency and show you how to differentiate the two. It isn’t enough to work hard and focus on the right job; you have to understand how to track performance and measure results, further enlightening and motivating the people surrounding you by defining—and approaching—success. Mastering this last principle, you will be able to fully execute the FAST strategy to your best advantage, regardless of your industry.

There is beauty, too, in the reciprocity of these principles. Improvement in one principle automatically correlates to other areas.

For instance, the simpler we make our approach, the easier it will be for our teams to focus. By improving transparency, it’s easier to hold people accountable; we’ll have clear measurements of their performance and results, and can provide feedback as to whether expectations and time frames are being met. Given the nature of this pattern, even small improvements in each area can snowball to greatly increase overall performance.

Simple, right? Too easy to be true?

Remember that “simple” is not “easy.” FAST is not a quick-fix solution, although it does reward you with several immediate benefits. It isn’t the aspirin you take for the pebble in your shoe. It’s the sitting down and extracting of the pebble. It takes more time, more dedication, and more thought. But at the same time, it yields far more fruitful and sustainable results. It enables you to create permanent changes to your operational performance, which will, in turn, enable you to achieve your goals more quickly and more effectively than ever before.

The FAST Track to Success

The incredible power of this approach, and its consequent usefulness lies mostly in its accessibility. It is simple and easy to implement and is applicable to any industry and lifestyle. If you want to be a part of the 20 percent who succeed—who knows why they are succeeding and thus have the ability to succeed over and over again—then keep reading. If you want the best for your- self, your company, and your clients, with win-win-win results, then keep reading. However, before effectively implementing FAST, it is important to understand it.

Easier said than done, I know.

The purpose of this book is to share the concepts that have helped me climb professional and social ladders, and have helped others climb alongside me. Please, don’t just read this book. Study it. Do the exercises, re- search the anecdotes, and follow the steps of these strategies. Once you have immersed these four principles into your own business and your own life, share this knowledge and power with your peers, your team(s), and your friends and family.

You wouldn’t have picked up this book if you hadn’t already realized there is another way—a better way—of succeeding. A more effective way, which isn’t based on luck and isn’t built atop a pyramid of corpses. FAST is this tremendously underrated, tremendously competitive edge. This path is one upon which you make your own luck, you are your own hero, and your pyramid is made of outstretched arms where people scale to the top by pulling others with them.

If you would like to order your own copy of FAST it’s available to buy on Amazon here.