Achieving Sustainable Business Growth with 2 Strategic Moves.

Everyone today wants their business to grow, but true success lies in ?????????????????????? ????????????. Imagine climbing a mountain. You can sprint to the top, but without a solid foundation, you'll tumble back down.

Here's the secret: ????'?? ?????? ???????? ?????????? ?????????????? ?????? ??????????????????, ????'?? ?????????? ?????????????? ???????? ?????????? ?????? ???????????????? ???????? ???????? ???????? ??????. Think of it as a two-pronged attack, focusing on two key metrics:

• Customer Acquisition Cost (CAC): Ask yourself this question, How much does it cost me to have one new customer?
• Customer Lifetime Value (LTV): This is basically, how much a customer spends with you over their entire relationship.

Now, let's drop all the jargon and translate these into actionable steps:

???? ?????????? ???????? ???????? ?????? ?????? ???????? ???? ?????????? ???? ?????? ?????????????????? ???? ?????? ?????? ?????????????????? ????????????:

• ?????????????? ??????????: It has been proven that health revenue is the type that is built on an organic foundation and less of a paid media channel, and the rule of thumb is 70% organic and 30% paid media, and this is for a B2C model of business, for a B2B it is best at 50%–50%. The reason for this is so you don't leave at the mercy of algorithms that change every day. So master free social media marketing! Don't underestimate its reach. 75% of your ideal customers are already there, waiting to be discovered.
• ???????????? ??????????: Turn your customers into champions! Think referral programs; happy customers naturally recommend your business to others.
• ?????????? ??????????????: Don't be afraid to experiment! A/B testing different marketing strategies helps you find what works best and attracts more customers for your buck.
• ?????????????????? ????????????????????????: Collaboration is key! Team up with complementary businesses to tap into new audiences and expand your reach.

???? ?????????? ???????? ?????? ???? ?????????? ???? ???????? ?????????????????? ?????????? ?????? ?????????? ???????? ???????? ???????? ????????????????, ?????? ???????? ???? ???? ?????? ??????????????????;

• ???????????????????????? ????????: Offer subscriptions for recurring revenue. It's a win-win: predictable income for you and ongoing value for your customers.
• ?????????????????? & ??????????-??????????????: Help customers discover more! Offer relevant upgrades or complementary products at checkout. It's a chance to increase their order value without a hard sell.
• ??????????: Stay connected! Automated emails help you nurture relationships, remind customers about abandoned carts, and promote new offerings.
• ?????????????? ????????????????: Reward your best customers! Exclusive perks and discounts keep them engaged and coming back for more.

????????????????: Sustainable growth is a journey, not a destination. Focus on these strategies, constantly learn and adapt, and watch your business climb the mountain of success, one happy customer at a time!

Want to dive deeper? Leave a comment below with any questions you have, and let's chat about building a thriving business together!

LinkedIn David Adidi 亚马逊 Rendeavour Coca-Cola HBC Nexford University Rome Business School Nigeria