Achieving success at the sales - Tattersalls July sales overview

Whilst racegoers recover from what was an epic weekend of action in the Coral Eclipse meeting at Sandown, global agents and breeders descend to Newmarket for the ever growing Tattersalls July Sales.

It is no secret why the sale has garnered international attention from oversea buyers and agents, having produced a wealth of high class thoroughbreds and broodmares with international stake successes within its ranks.

Last year’s July Sale witnessed record turnover for the second successive year, with 574 lots changing hands for 16,986,000gns. The average price of 29,590gns was the second-highest in the sale’s history. Over the last five years, the auction has seen an increase in total sales of 34% and an increase in average lot sales of 24%.

The sale offers buyers the opportunity to purchase race-ready horses that are currently in training, such as Regional, who was originally purchased for 3,500 GNS at the sale and went on to achieve first place in the Betfair Sprint Cup Stakes (Group 1). The sale also places huge emphasis on the potential of purchasing high class broodmares and the opportunity that comes by sending them to foal for lucrative progeny sales.

There are a multitude of examples of successful progeny sales via mares purchased at Tattersalls July, none more recent than the two Dams of recent Royal Ascot Winners Fairy Godmother (Night Of Thunder) and Port Fairy (Australia) who had both changed ownership via the July Sales.

Another notable example, Bumbasina, purchased by Astute Bloodstock’s Louis Le Metayer for 75,000GNS in 2018, went on to produce Group 1 Northerly Stakes winner Amelia's Jewel, earning ￡1.7 Million in prize money for the Simon Miller team so far. Within the same sale, Astute also purchased Bound Copy (45,000GNS) who's first two foals fetched $980,000 as yearlings, further emphasising the success that can be achieved via Flagship sales such as the Tattersalls July.

Tattersalls marketing director Jimmy George noted that the timing of this sale made it an easy sell to breeders looking to add to their broodmare band.?

“The July Sale has always been very popular with buyers” he said. “It fits very well with the southern hemisphere seasons, certainly for breeders. In terms of buying fillies off the track they can whisk them home straight away and they’re straight into the southern hemisphere breeding season.?

He continued: “There’s always a lot of interest in the fillies in and out of training, but I think the catalogue this year has plenty for everyone. Barely a weekend goes by without another Group or Listed winner coming from one of our horses-in-training sales at Tattersalls, so buyers will have their eye on the horses-in-training as well as the fillies.”?

Opulence Thoroughbreds will be in attendance throughout the sale, looking to bolster its roster of Mares after Marbling and Something Enticing welcomed foals by both Lope de Vega and New Bay respectively this year.