Achieving our Unique Value Proposition through our refined Business Model

Last week I shared our revised Unique Value Proposition, which is:??

Advocate for, and attract, investment into the region that enables place-making opportunities and new infrastructure for local community prosperity, wellbeing, and equitable access.?

The creation of our defined Unique Value Proposition has been driven by the need for us to change and evolve both our organisation and our services, to remain sustainable and provide effective and efficient services to our community.??

To deliver on this, we needed a refined Business Model. This new model gives us greater clarity on the role we play in the community and who we partner with to enable greater access to services the community needs.??

Our Business Model is our plan for longevity and prosperity.??

It helps us define the services we offer to our community, better forecast our needs and determine how we proactively engage with our external funding sources and streams in new and innovative ways.?

The five key characteristics of The City’s Business Model are:?

1. Providing direct service delivery where a high community need exists and there is not an existing market safety net.?
2. Building great partnerships to magnify investment and foster new agreements which deliver equitable access to services for the community.?
3. Strategically design the City’s built and natural environment, lifestyle, and economy to deliver on our community-led Clever and Creative Vision for the region.?
4. Deliver sustainable, strategic infrastructure asset management.?
5. Drive economic development and prosperity in our region through a collaborative approach to placemaking that creates quality public places where people want to live, work, play and learn.?

Our refined Business Model means that we will focus on the capabilities that enable us to deliver on our new Unique Value Proposition and allow us to operate as one integrated organisation.??

The type of work we do and how we do it will change to be focused on our Unique Value Proposition, and so will the way we measure our success and performance.??

Partnerships will broaden our community reach and transform how we deliver services.??

For the City – like Netflix in the 2000s – this is our pivot moment: it’s time for us to evolve, or get left behind.?

Our Unique Value Proposition and Business Model are key pieces of the ‘strategic puzzle’ that will ensure we avoid the latter.??

I’m keen to hear from you – has your business defined and used a Business Model to inform your strategic decisions???