Achieving the “one voice” writing goal in proposals | Feb. 2023

Achieving the “one voice” writing goal in proposals | Feb. 2023

A well-written proposal has cohesive ideas, plain language, and consistent style

And that starts by making five writers sound like one

How can you achieve coherent and connected messaging? Complete the following eight steps during your proposal cycles. Our newest field guide delves into each step —?and gives you examples to start with.

  1. Start with your key messages
  2. Create an editorial style sheet
  3. Choose a default editorial style
  4. Provide a template for sections
  5. Clarify brand voice
  6. Decide on level of detail
  7. Establish a readability standard
  8. Finish with a copy edit

It’s easier said than done,?but the result is a higher likelihood of keeping your evaluators’ attention and winning the bid.?

By the way —?your engineers could use a quick refresher on writing well, too.


Even more to explore

Meet Casey Crary, our new design manager. She has a proposal background and can't wait to help you with your next design project.

What’s the best way to work with a design contractor? Good news: We wrote a cheat sheet for you. Start by being purposeful, honest, and specific with your designer.

Dragonfly Pet Corner. Jen Rubio’s cat, Melody, was rescued from a storm drain. She’s a lap-sitting lover who always has something to say, and most of the time it’s “pay attention to me!” Jen and her husband think she is the most beautiful cat in the whole world, and they’re completely unbiased.


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