Achieving Nation-wide Reach Through Multilingual Chatbots
Reverie Language Technologies
Bridging Language Barriers, Empowering Digital Inclusion.
Chatbots are more than just tools to engage with customers in today's hyper-connected world. When employed the right way, they have the power to drive growth and build a loyal customer base. Chatbots can deliver personalized messages to customers, enabling a business to increase engagement, conversions, and ultimately revenue. It's no surprise that a whopping 80% of businesses are expected to add chatbots to their operations by the end of 2023. While these benefits are great for businesses and their goals, their effectiveness is limited if they cannot converse in the same spoken language as your target audience.
Catering to a Multilingual Audience with a Multilingual Chatbot
More than 50% of the Indian population are active internet users now, and this number is expected to reach 900 million by the year 2025 . That's a huge market to tap into, and being sensitive to their language preferences is important. People in India are often comfortable typing a query in a language other than English. This is where having a multilingual chatbot , instead of one that can only speak English, can bring a heap of benefits.
Let's understand a multilingual chatbot with the help of an example.
User 1: “Hello. How are you?”
Chatbot: “I’m fine. How may I help you today?”
User 2: “??????? ??? ???? ???”
Multilingual chatbot: “??? ??? ???? ?? ??? ??????? ???? ??? ?? ???? ????”
User 3: “???????. ???? ???????????”
Multilingual chatbot: “???? ??????????????. ???? ???? ???? ???? ?????????”
The above examples showcase a chatbot proficient in three languages: English, Hindi, and Kannada. This capability helps cater to a multilingual customer base. Fantastic, right??
Now, let's delve into multilingual chatbots in detail – exploring what they are, their features, and how they aid in reaching a diverse audience.
Multilingual Chatbots – The Power of Personalization
Communicating with customers in their preferred language is an art that successful businesses have mastered. A multilingual chatbot plays a crucial role in this endeavor. It is an AI-powered tool that interacts with customers, providing automated responses to their queries in multiple languages. Responding in their native language keeps interactions personalized. In a world saturated with information, personalization is the key to capturing attention.
A multilingual chatbot tailors the user experience to individual preferences. Whether your customer speaks Hindi, Marathi, Tamil, or any other official Indian language, the multilingual chatbot can communicate seamlessly, creating a personalized interaction. For businesses operating in multiple regions nationwide, a multilingual chatbot is a must-have tool.
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Characteristics Of An Outstanding Multilingual Chatbot
The Impact of Nationwide Reach Through a Multilingual Chatbot on Your Brand
Increased Engagement: By addressing users in their native language, the multilingual chatbot fosters a sense of familiarity and comfort, making interactions more meaningful. This personalized engagement not only increases customer engagement but also strengthens brand loyalty, as users feel a stronger connection to a business that values and accommodates their linguistic preferences. Consider the example below:
User 1: “I want to buy brand-new shoes. Please provide me with more information.”
Multilingual Chatbot: “Hi! Of course, I can assist you. We have a wide range of shoes. Is there any particular brand you’re looking for, or would you like information about the most popular brands?”?
User 1: “??? ??????? ?? ???? ?????? ????? ???? ????? ???? ???? ??????? ?????? ????”
Multilingual chatbot: “???! ????, ??? ???? ?????? ?? ???? ???? ????? ??? ????? ?? ?? ??????? ???????? ??? ???? ??? ????? ?????? ?? ???? ?? ???? ??? ???, ?? ?? ???? ???????? ???????? ?? ???? ??? ??????? ????????”
In the above examples, the multilingual chatbot engages users in their native language.
Broaden Your National Presence using Reverie's Multilingual Chatbot?
Reverie's multilingual chatbot, IndoCord , supports an Indian language vocabulary with industry-specific language models. The chatbot builder supports all 22 official Indian languages, multiple dialects, and human-like interactions, making us your one-stop solution for native language customer support.
We have seamlessly empowered enterprise and government needs in reaching a nationwide audience through smooth multilingual customer interactions.
Are you looking to expand your customer base?
Try IndoCord for free here. ?