Achieving High Response and Conversion is Fun when You Use These Cold Email Marketing Techniques

Cold email marketing is only fun when you can achieve a higher response rate and lead conversions. We believe that it can only happen if you use proven strategies that the top companies use to advertise their products. These are the strategies that will bring you newer clients, further increasing your engagement and efforts.

Introductory Email

Cold email marketing is difficult if you do not use the right tone when contacting a prospect for the first time. Always start with an introductory email when sending for the first time. In this email, you should address the recipient in a single line, while using a brief structure to describe your company’s services.

Introductory emails should also entice a call to action for recipients who are interested in learning more about what your company has on offer. However, make sure that you do not give everything away since the prospect is not yet interested nor do they really know what advantages that they may get while working with your business.

Structured Email

This is a successful cold email marketing technique since it uses psychological knowledge to its advantage and presents information to the recipient in a clear manner. This structure has three main phases. The first phase is when you describe what may be the current business situation of your prospective client. This should be created by using the industry averages or by the knowledge that you gain about the prospect through prior research.

The second phase in this regard is when you describe how your services will turn the business of the recipient and provide them amazing benefits and improvements. The last part of the email should then describe the particular services that you are advertising. You should point out that these are the services that you plan to use to improve your recipient’s business.

This is known as the Before, After and the Bridge (BAB) formula and works for most clients who are looking for a way to improve or expand their current business situation.

The Chain and Hook Email

If you are familiar with fishing, then you will understand the general idea behind this technique. This email trick starts with first planting the big idea that you have for your prospect in the first paragraph of the email. The next part is the chain, which describes facts, figures, reasons, and advantages of selecting the option that you represent.

The last part is the hook, where you throw a killer call to action. This should link with the claim that you made in your initial paragraph and directly guide the recipient to take an action which will ensure that they benefit from the improvement that you are proposing.

The Story Email

One of the best cold email marketing solutions is the use of the story email. This technique also starts with describing a great achievement that a business may be aiming for. However, instead of focusing on information, you share the story of a successful client that has considerably improved while working with your company. This will encourage the client to engage with the call to action that you present at the end.

These are some sure ways of achieving improved response and conversion when performing cold email marketing in a variety of environments.

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