Achieving business growth...and more

If you’re responsible for generating new business, you'll appreciate that the Quarter 1 and 2 are a vital period to get ahead of the curve and set things up for a successful year. That said, if you are not where you had planned to be right now, it doesn’t mean all is lost.

Sales and marketing staff are expensive, especially when they are missing new business targets. But what if they could be more effective, spend more time pursuing real sales opportunities, and have the marketing support to achieve better results?

So where do you start?

The first thing is to make sure that your new business generation strategy is joined up, and it’s blending electronic marketing (website, social media and email campaigns) with some real outbound telephone contact.

Here are some key considerations:

While targeting specific sectors for new customers is important, don’t forget existing customers, especially the dormant ones who haven’t ordered from you for a while, they provide the quickest route to increased sales.

An efficient method of contacting many customers over a short period of time is to use email marketing, however, this needs to be supported with social media and targeted telephone contact to be truly effective and to deliver the best and most timely results.

Make sure the content in your emails is compelling and attractive. For example, include benefit statements specific to the recipient’s area of business, introduce “new” ideas, products and services or highlight special offers. Include a “call to action”, which could be a link (see below) to a landing page that provides more information and a form to log interest.

To ensure a greater return on your investment, follow-up emails with direct telephone calls to the recipients who have “opened” your email or better still have “clicked through” for more information.

Provide a link from your email to a blog article supporting your ideas and business offering and place links in the blog to the relevant service/product pages on your website.

Remember to mirror your blog messages in your social media postings (that have big call to action buttons) and create a landing page on your website, so that potential customers can record their interest and find out more.

Better still, refresh your website to a give it a fresh look and feel, ensuring your blog/email/social media messages have been incorporated accordingly. You could also consider presenting your blog messages in a short video.

Finally, make sure you have the right people in place with the time, capability and motivation to convert the opportunities and leads you generate into real sales.

If you do not have all the necessary ingredients or you just do not have the bandwidth to deliver a joined-up sales and marketing strategy, then, contact PDT. We can help!

You can visit our website?https://www.pdtmarketing.co.uk?or book a call-back or video meeting

Phil Gower

Performance Development and Training Limited

[email protected]

01249 7584225