Achieve Sustained Success in the Competitive Market

Alec Hanson's book, "Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer," is a comprehensive guide designed to help mortgage professionals navigate the fast-paced real estate market.

Here are the main lessons from the book:

1. Keeping Up with the Fast-Paced Real Estate Market

The real estate industry is rapidly evolving, and mortgage professionals must stay updated to remain competitive. Hanson's book emphasizes the importance of adapting to these changes to avoid being left behind.

2. Essential Secrets for Success

Both seasoned mortgage professionals and newcomers can benefit from the critical secrets shared in the book. These secrets are aimed at maximizing success and generating new loan opportunities.

3. Building Brand Visibility Online

One of the key strategies discussed is building vital brand visibility online. This involves generating influence within your community through effective online presence.

4. Utilizing Social Media Platforms

Hanson highlights that merely having a Facebook business page is insufficient. Mortgage professionals need to leverage the power of LinkedIn, Twitter, and Instagram to ensure they do not miss any leads.

5. Getting Quality Online Reviews

The book provides a 10-step checklist to help professionals garner more quality online reviews. These reviews are crucial for building credibility and attracting new clients.

6. Mastering Lead Management

Becoming a legendary lead master is another focal point. Hanson shares proven systems designed to convert opportunities into sales, ensuring that professionals can effectively manage and capitalize on leads.

7. Creating an Unforgettable Customer Experience

From the first call to the final transaction, creating an unforgettable customer experience is essential. The book offers a complete roadmap to achieve this, ensuring customer satisfaction and loyalty.

8. Simplifying Social Media Marketing

Hanson demystifies social media marketing, showing that successful campaigns and brand building are simpler than many think. This approach helps professionals effectively engage with their audience.

9. Leveraging Technology

Putting technology to work for your business is crucial. The book outlines easy steps to increase digital visibility, helping traditional sales businesses thrive in the modern real estate landscape.

10. Thriving in the New Real Estate Landscape

With the smart solutions provided in the book, mortgage professionals can ensure their traditional sales businesses not only survive but thrive amidst the digital transformation of the real estate market.

By following the actionable insights and strategies in "Bypassed," mortgage professionals can effectively navigate the digital landscape, build a strong online presence, and achieve sustained success in the competitive real estate market.

Would you recommend this book? Would you read it yourself? Please join the conversation and leave your comments below!

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Cheers!

Joe Calasan