Achieve Growth With Daily Reporting

Achieve Growth With Daily Reporting

Our primary goal is to grow the number of leads we deliver to our partners while constantly improving the intent of those leads. Over the last year and a half, we’ve implemented a major change in the way we optimize our PPC campaigns.

Optimizing Campaigns with Better Automated PPC Bidding

For years, most of our campaign bidding was controlled by an in-house automation system, which optimized our bids based on revenue. Recently, we’ve moved to Google’s automated lead-based bidding system, giving us more data points to build on while also controlling which auctions we enter.?

This way, our campaign optimizations don't just lead to more volume, but also to better results when it comes to the quality of our leads.

When we first tried the switch, we did so with 30% of our campaigns. After seeing such great success, we moved 95% of our campaigns to automated bidding.

Accurate Daily Reporting Is the Key to Growing With Us

Our campaign automation relies on up-to-date data, making accurate daily reports from our partners crucial - preferably server-to-server reporting with down-funnel data (no PII). Down-funnel data allows us to optimize even further, to better control your position, and continue to deliver the best results for your brand.