Acheron's CHILI Publish connector for OpenText Media Management

What is W2P platform

W2P are web-based storefronts that allow users to order pre-designed, standard products, while also providing the option for the creation and management of customized projects. The process of pricing, production and order fulfillment are completely automated.

The recent trends in W2P introducing the "Smart" factor have clearly impacted, in a good way, multiple industries that are associated with printed content and digital content. W2P has automated all the many stages that constitute the media (print/digital) supply chain of many organizations thus improving efficiency of the workforce and increasing ROI.

Growth

• Over the past decade, the printing industry has witnessed huge growth. As per the statistics, the web to print market was valued at?USD 867.3 billion with an estimated growth rate of 7.62% until 2025.
• The global?web-to-print?(W2P)?market?is estimated to?grow?at a CAGR (Compound Annual Growth Rate) of 7% during the?forecast?period of 2021-2026.

Why switch to Smart W2P?

• Rising demand and faster time to market - Every industry is dependent on content creators for generating creative content for meeting the organization's marketing demands.
• There is an urge to reduce artwork creation costs but yet publish new content and products faster without impacting the basic aspects and expectations from the digital content.
• Every organization expects unique content which is compliant to their branding guidelines. With these critical checkpoints, the traditional content creation methods tend to increase the gap between demand and supply of content.
• Branding compliance and global reach - As much as organizations are striving to grow their business to spread across the globe and capture the global market, so does the need to localize the marketing content as well. This further increases the need for maintaining the brand guidelines while localizing the marketing content. Traditional methods only increase the time taken to create such content from scratch and hence time to market goes for a toss.
• In this article let us take a close look into how one such leading Smart W2P platform CHILI Publisher can be leveraged with leading digital asset management (DAM) platform OpenText Media Management (OTMM) to provide a winning edge in the Media (print & digital) Industry.

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