Accurate Email Metrics for Better Campaigns??

?? Are Non-Human Machine Clicks Skewing Your Email Marketing Data? ??

Have you noticed a spike in email opens or unusual engagement from random locations around the world? ?? This might be due to non-human clicks, also known as machine clicks.

What Are Non-Human Clicks? ??

Non-human clicks occur when security software, like virus scanners and firewalls, automatically click on links in an email to check their validity. While these systems help protect inboxes from spam and phishing, they can also inflate your email metrics with artificial data. ??

The Impact on Your Campaigns ??

These machine clicks can lead to:

• Inflated open and click rates ??
• Inaccurate engagement data ?
• Challenges in measuring true campaign success ??

Pair this with privacy measures like Apple Mail Privacy Protection, and it becomes even harder to gauge real subscriber interaction. ??

Our Solution: Non-Human Click Filter ???

To tackle this issue, Marigold is rolling out a new non-human click filter. This tool will:

• Automatically identify and remove non-human clicks ??
• Provide summaries of clicks removed for transparency ??
• Improve accuracy in engagement, segmentation, and send time optimization ??

Why This Matters for Your Email Marketing Efforts ??

Skewed data can lead to misguided decisions and missed opportunities. By filtering out non-human clicks, you can:

• Make data-driven decisions based on real human activity ??
• Enhance your segmentation and targeting strategies ??
• Accurately measure your ROI and campaign success ??