Accounting: More Than Just Numbers - It's a Contact Sport
Jonathan (JG) Gassman
Providing financial counselling, tax advice and perspective.
My Personal View
In the realm of business, when we envision "contact sports," our minds often wander to the fierce battles on fields or courts like we are seeing in the NBA playoffs. Yet, there exists another arena where contact reigns supreme, one that doesn't require physical prowess: accounting. Yes, you heard that right. Accounting transcends mere numbers; it's a contact sport, where relationships emerge as the true champions.
Recently, a friend shared his dissatisfaction with his accounting team. He expressed feeling disconnected, citing their lack of proactiveness and inflated charges as major pain points. Essentially, he felt undervalued. He remarked, "Sure, they might be technically proficient JG, but they fail to understand me. Their excessive use of jargon leaves me bewildered, and they don't address my concerns adequately." Clearly, a communication breakdown.
In the financial realm, especially when navigating the complexities of taxes, audits, and financial planning, having a proficient Certified Public Accountant (CPA) by your side is indispensable. However, here's the catch: it's not solely about technical expertise; it's about finding a CPA with whom you resonate, one who shares your ethos, and above all, one who prioritizes exceptional client service. Read it again!
Let's dissect this further.
The Human Touch in Accounting
Accounting transcends the mere manipulation of figures and submission of tax forms; it's about grasping the essence of a business or individual's financial landscape. A competent CPA isn't merely a number cruncher; they're a trusted advisor who comprehends your objectives, hurdles, and dreams. They serve as your financial confidant, navigating the financial terrain with empathy and proficiency.
Alignment of Values
When you delegate your financial affairs to someone, you're not merely handing over documents; you're entrusting a part of your essence. Hence, finding a CPA whose values mirror yours is paramount. Whether it's a commitment to integrity, transparency, or a dedication to community welfare, shared values lay the groundwork for a fruitful partnership. What's important to you?
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Client Service as Paramount
In the contact sport of accounting, client service isn't a mere buzzword; it's the crux. A CPA who prioritizes client service goes the extra mile to surpass expectations. They proactively communicate, keeping you abreast of developments and offering timely guidance to steer you towards financial prosperity. They remain accessible, responsive, and genuinely invested in your financial welfare. When was the last time your accountant called you and said "I have an idea"?
The Essence of Connection
In the dynamic world of finance, fostering genuine connections often spells the difference between success and mediocrity. A robust bond with your CPA isn't just advantageous; it's invaluable. It fosters trust, transparency, and collaboration, laying the groundwork for sustained financial stability and progress.
Parting Thoughts
While accounting may not involve physical confrontations or athletic feats, it remains a contact sport through and through. In this arena, the true champions aren't those armed with elaborate spreadsheets or impressive credentials; they're the ones who grasp the power of relationships, shared values, and an unwavering dedication to client service. Forget the almighty billable hour!
When embarking on the quest for a CPA, bear this in mind: it's not merely about locating someone well-versed in balance sheets and taxes: it's about discovering a financial ally committed to your long-term success, someone who proactively shares insights. Remember, in the game of accounting, the strongest bonds aren't forged within ledgers but within hearts. My two cents!
Jonathan Gassman
Disclosure: The views expressed above are solely my personal musings and do not reflect the opinions or positions of any companies or organizations with which I am affiliated.
Business Operations Transformer and Integrator - Speaker - COO Trainer
6 个月Well said ??
CEO @ Sow Good Now | Chartered Advisor in Philanthropy?
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EVP Business Engagement & Growth @ AICPA | High-Performance Training & Strategic Partnerships
6 个月Great advice! ??????
Partner at WithumSmith+Brown
6 个月Insightful!
Private Client Services | Family Office Services | Residency | Tax Controversy
6 个月Jonathan (JG) Gassman I can't express the number of times new clients have come to me saying something along the lines of - I think my accountant is technically proficient and my returns are correct, but they either fail at responsiveness (we are hearing stories of weeks and months to respond to emails), they don't ask questions, and they don't advise clients. There is a real desire for advisors that do more than put numbers on tax returns. Clients want advisors who inform them of what they dont know, add more value than the fees they charge, and work with their other advisors fluidly. Not only is it a contact sport, they want a quarterback. I'm not sure where along the way, some lost their way, but as an industry we need to get back to recognizing that accountants are supposed to be trusted business advisors, not data entry specialists.