As An Accountant: How To Go From Struggling With Sales To Drastically Increasing Your Conversion Rate Without Being Pushy & Salesy?
Fanie Naude
I Help Accountants Start & Grow A Successful Tax Practice Within 6-Months With All Necessary Software & Marketing Systems.
We know sales can be difficult especially if you have never had any formal sales training.
On top of that you most likely feel that doing sales goes against your entire being.
Let’s be honest as an introvert loving numbers more than people – sales don’t come naturally.
See I myself struggled immensely, not just with sales but picking the phone up in general – I was terrified ordering pizza over the phone!
This is where I realized I will never be successful in business if I don’t find a way to comfortably talk to other people – all I needed was guidance and a script to follow that can give me the confidence to make the call.
I wasn’t interested in hard selling, pushing sales down someone’s throat – I only wanted ‘n system to follow that will make them buy rather than me making the sale.
So over the last few years we perfected sales without being pushy & salesy.
Our method revolves around a simple physiological process and the concept that we don’t sell services we sell futures and rather than hard selling we let the prospect buy.
See most prospects don’t know exactly what is currently going on in their current situation – they know they have problems & pains but struggle to define the root cause exactly.
What is comes down to, is every prospect climbs on the phone with you for a different reason and it is your responsibility to find out why they are on the call and precisely define their current situation.
Now that you have a clear definition of their current situation – you want to do the same thing for their desired situation.
Clearly define their wants/needs/desires – there ideal future.
Once you have clearly separated their current and desired situation – you want to position yourself and your offer as the bridge between them.
This makes your offer seem like the perfect solution to solve their current problems/pains and get their wants/needs/desires.
Your prospect are now more interested in buying your offer than you are selling it – meaning they take control and start pushing you to get the offer.
This is the perfect situation to be in because you have all the power and the decision to make the sale no longer lies with the prospect but with you.
We have thought our sales method to sign-up a new client in one 45min phone/Zoom call to all our clients and have had massive success.
From this success we decide to create a standalone short sales course around this method.
With this offer we really tried to maximize the value not just for the sales course but giving 2 massive bonuses along with the course.
So if you are struggling with sales and want a short course that you can learn and implement in less than a week – check it out here: https://accountant.buznetdirect.co.za/lpcu