Accountability Sucks
"Around 20% or more of the team fall off because they don't want to be held accountable."

Accountability Sucks

As CGO interim-executives, one of our core responsibilities is to help clients build a culture that prioritizes customers, data, and accountability.

In order to achieve this, we work to instill a set of practices and habits that are designed to help teams achieve their goals and perform at their best.

However, we've noticed that this process can be challenging for some team members, and that inevitably, around 20% or more of the team, contractors, and other contributors may fall off because they don't want to be held accountable.


Let's face it - none of us enjoy being held accountable for our actions or performance. It's natural to feel uncomfortable when our work is scrutinized, or when we face the possibility of negative consequences if we fall short of expectations.

However, we firmly believe that accountability is a crucial component of any thriving organization, and that it's an essential ingredient for building successful teams.


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"Embrace Accountability"

At the core of our approach is the belief that a customer-centric, data-driven, and accountability culture can help teams achieve their goals, and perform at their best.

By using data to inform decisions, teams can ensure that they are making informed, evidence-based choices that are grounded in reality.

And by embracing accountability, teams can ensure that they are delivering on their promises, and that they are being held responsible for their actions and performance.


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"It involves developing a shared vision"

Of course, this is easier said than done. Building a culture of accountability is a complex and challenging process that requires time, effort, and commitment.

It involves developing a shared vision of what success looks like, and a set of clear goals and objectives that everyone can work towards.

It also involves developing a set of metrics and performance indicators that can be used to measure progress and success, and that can help teams identify areas where they need to improve.


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"Badass machines,"

Once teams begin to incorporate accountability into their culture, the results can be truly amazing.

We've seen organizations go from being sluggish and unproductive to becoming highly effective, "badass machines," as we like to call them.

This transformation can be seen in many areas of the organization, from product development to marketing to customer service.

Teams that are accountable tend to be more focused, more motivated, and more productive. They tend to be better at problem-solving and at delivering results. And they tend to be more resilient in the face of challenges and setbacks.


So if you're a leader or a member of a team that's struggling to achieve its goals, I encourage you to consider the benefits of building a culture of accountability.

It may not be easy, but it's definitely worth the effort.

By making accountability a core part of your culture, you can create a team that's focused, motivated, and productive, and that's capable of achieving great things.


At Brilliantly we have our finger is on the pulse of the InsurTech/FinTech industry. Brilliantly is a growth firm of Fractional CGOs solving the business problems behind revenue and profitability challenges for scaleups, globally. You can find out more about?Brilliantly?or on the web at?https://brilliantlysaas.com/?

Aleya Harris, CPCE

Award-Winning International Speaker ?? Speaker Trainer & Course Creator ?? Bestselling Author ?? Strategic Storytelling Consultant ??? Host of The Flourishing Entrepreneur Podcast ???

11 个月

I appreciate the accountability tough love advice in this article. I agree that most people shy away from being held accountable. At times, it is because they don't understand what they are being held accountable for - the rubric, metrics, and project goals. They end up putting in effort (hopefully) but it is not productive. Clear expectations from the beginning make holding folx accountable much easier and less stressful. Great article!

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Patricia Bennett

Customer Experience Manager

1 年

I love this! Accountability does suck! But it is also a catalyst for change and improvement. You are so good at this Jason Bennett.

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