Account-based Marketing: Best Posts of LinkedIn CW 22-23
Thomas Allgeyer
Providing you with the in-depth market research and insights for complex B2B markets you've always wanted and needed: Consulting-driven, on-point, precise, consolidated, and interpreted.
Good morning everyone,
Welcome to the latest edition of our newsletter featuring the "Best of LinkedIn" results for Account-based Marketing.
This fortnight, we've curated 40 standout posts from CW 22 and 23.
For the German Audience: Don't miss out on the Digitalkonferenz: Personalisierung & KI Trends, hosted by marketing-B?RSE . The event runs from 10-19 June and will offer great insights from industry leaders. Sign-up link is present in the Events section below.
To date, we have shared 1.152 posts written by 237 people.
Have a great week ahead,
Best regards,
Thomas
We're researchers by heart and are driven by Market Insights, Competitive Benchmarking, Technological Analysis, Brand Perceptions, and LinkedIn Research!
Digital Event (German)
Roundtable "Account Based Marketing" at Digitalkonferenz: Personalisierung & KI Trends
For the German-speaking audience: This Wednesday, we′ll meet virtually at the Roundtable Account Based Marketing to discuss ABM. We will cover everything you need to get started: What is it? Is is relevant to me/ my business? How can I start? Which role plays AI in ABM? What are Best Practices?
If you want to join the discussion of Norbert Schuster , Thorsten Ising , and me, you can register here: https://www.digitalkonferenz.net/.
Upcoming ABM Events
Please let us know if you come across any additional events that will add value.
Interesting ABM Posts in Calendar Week 22
ABM-fitness checklist ? - ??Tania Saez??
From misalignment to synergy: Harmonizing marketing and sales efforts - ???? Andrei Zinkevich
Rethinking LinkedIn ad spend: New strategies for better B2B results - Chris Walker
Why should you have your account segments synchronized with your CRM? - Precious Endaya
Overcoming common pitfalls with Clay for B2B growth - Michael Saruggia
From burnout to success: Supporting your B2B sales team effectively - Simcha (Simka) Kackley, MBA, OMCP
The power of ROI-focused ABM for modern marketing success - Robert Bukits
The ABM evolution: Being intentional about intent & breaking free from overused ABM plays - Kacie Jenkins
Unlocking ABM potential: Beyond cold outreach - Justin Rowe
ABM essentials: Multichannel engagement with high-value accounts - Arun Gopalaswami ??
GTM success: Focus on your ICP, not just your TAM - Alon Even
5 strategies to build credibility with your target accounts - Declan Mulkeen
?????? Webinar alert: Practitioner tips for aligning ABM with sales and leveraging ABM tools - Jon Russo
ABM for beginners: Creating targeted and competitive lists - Justin Rowe
2024 ABM platforms: Vendor features, competitive analysis, and growth strategies - Megha Rungta
Your guide to effective ABM: Strategies and tools to try now - Alper Yurder
From transactions to value: Driving revenue-focused marketing growth - Daniel Zsolt Rényi
领英推荐
Unlocking long-term revenue: The power of demand generation - ??Tania Saez??
The hidden costs of outdated lead generation: Insights for C-Suites - Bill Murphy
How top SaaS companies are enhancing the buyer journey in 2024 - Corrina Owens
Interesting ABM Posts in Calendar Week 23
B2B sales secrets: The crucial role of SOC analysts in deal success - Greg Acquavella
Signal-based selling's flawed approach: High noise, low value, and the path forward - Todd Busler
Maximize multi-threading with LinkedIn Sales Nav: A step-by-step guide - Harry Monkhouse
From MQLs to meaningful connections: Redefining B2B marketing - ???? Andrei Zinkevich
Understanding ABM success: Key KPIs for long-term measurement - Nicolas Wandschneider
How to use customer engagement in your ABM strategy - Shahin Hoda
6 alternatives to traditional ABM platforms - ??Tania Saez??
Bottoms-up vs. tops-down GTM analytics: Key differences - Chris Walker
Uncovering the real impact of your LinkedIn Live events - Bill Murphy
Building trust with demand generation: A new mindset for sales - Omprakash Karuppanan
Insights on ABM efficiency and marketing spend from 200+ tech leaders - ???? Andrei Zinkevich
Enhance SDR productivity with Clay formulas and automation tools - Michael Saruggia
Insights from ABM sales calls: Industry diversity, alignment, and continuous learning - Declan Mulkeen
Data-driven B2B: Buyer-centric campaigns and integrated revenue teams - ??Tania Saez??
The case for an ABM diagnostic - Bev Burgess
Enhancing ABM with data enrichment - Kshitij Mishra
Why relationships matter more than hacks in B2B marketing - Kacie Jenkins
From chaos to clarity: A 4-step guide to focused prospecting - Anthony Natoli
Best LinkedIn ads targeting options for B2B ABM - Justin Rowe
Unlocking the skills of a great ABMer: Insights from ABM experts - Declan Mulkeen
Whom to Follow on LinkedIn - Newly Added
What's Next?
We filter out and handpick the most relevant posts about account-based marketing each week to help you navigate the LinkedIn jungle and find real value.
We look forward to hearing your thoughts.
Providing you with the in-depth market research and insights for complex B2B markets you've always wanted and needed: Consulting-driven, on-point, precise, consolidated, and interpreted.
5 个月Following up on the ABM insights this week: Statistics indicate that only one percent of LinkedIn users post regularly. That's a pity, considering there are so many people with fantastic knowledge and backgrounds. Who would you like to hear more from in the ABM context?
Helping B2B companies drive pipeline efficiently @ Colony Spark
5 个月Appreciate the feat! Thanks for compiling all the must attend events this summer
Decent marketer and mildly interesting guy | founded Klear B2B
5 个月Thanks for yet another feature of my content, Thomas! Have a good Digitalkoferenz.
CMO, Europe @ Wipro | SaaS, Cloud, Fintech | ex-Google, Salesforce, SAP & Oracle | Top 100 Global CMO
5 个月Thanks for featuring the piece we did with Propolis
"Whatever you do, do it with all your heart" ?? Writer | Marketing Savvy | Advertising Enthusiast | ABX Practitioner | GTM Strategist | Content Specialist
5 个月Precious Endaya