Account-based Marketing: Best of LinkedIn CW38-39

Account-based Marketing: Best of LinkedIn CW38-39

Hi Together

Year-end is coming close far too quickly! September was quite a busy and event-driven month - I hope everything went well on your side!

Between all the events, don′t lose sight of the following event: On the 1st of November, the ABM community will meet in London again. I am looking forward to meeting many of you in person! You can find further info below.


Find below our bi-weekly "Best of LinkedIn" results for Account-based Marketing! 26 hand-picked posts and two more persons to follow!


We selected 578 ABM posts since we started at the beginning of 2023. You can find the complete list?here . 119 people created these posts; you should consider following and ringing the bell. You can access the full list?here .

I am wishing you a great weekend!

Thomas



The Global ABM Conference in London, 01.11.23

I joined last year for the first time - one day 100% about Account-based Marketing organised by B2B Marketing . It was a great experience - and fantastic to meet the ABM community. Who plans to attend?

You can use the code FRENUS20 to get 20% off.

Further Info and registration: https://b2bmarketing.swoogo.com/abmglobalconference

Get the agenda here: https://survey.sogolytics.com/r/Zy2P2E



Upcoming ABM events

Please let us know if you have any additional events in mind.


Interesting ABM Posts in Calendar Week 38

Should you cut back or spend more on event marketing? - Adam Turinas
Do you know how your customers buy? - Elroy Messelaar
Debunking 10 common ABM Myths - Omprakash Karuppanan
Four core priorities for marketers - Orla Murphy
Don't be the 'Launch at Any Cost' CMO in Q4 - Evan Hughes

You can find the post here: LINK

Insights to improve engagement with your target audience - Jaycen Thorgeirson
How to create campaigns based on ICP & buyer journey? - Leomerlan Paba
ABM is when Sales trusts you. But what is trust? - Declan Mulkeen
How to stand out among 100s of competitors with ???????? ???????????? ???? #ABM ?????????????????????????????? - Vladimir Blagojevi?
My biggest tips when creating account scoring - Jim Gilkey
What is the difference between Account Based Marketing?#ABM?and the traditional B2B marketing approach? - Petra Markova



Interesting ABM Posts in Calendar Week 39

Establishing the right culture to execute an ABM strategy - Bev Burgess
Should ABM be at the core of your marketing strategy? - Robert Norum
ABM Vendors respond on how ABM and B2B buying space are evolving - Joy Jumola
How our ability to get into accounts increases when paired with ABM efforts. - Hillary Carpio
What does a successful ABM look like? - Tyler Pleiss
ABM is NOT for everyone - ??Tania Saez??
Approaching key accounts while doing business in different country - Alisha Lyndon
Stop over-researching: the hidden ABM trap - Josh Weale
6 observations of ABM/ABX in this economy - Jon Russo
The Global ABM Conference: the world’s biggest and best conference focused on everything that you need to know about ABM - Joel Harrison
How is AI transforming ABM campaigns - Precious Endaya
Go-to-Market Execution: The new B2B moat - Michael Smart
How to make make ABM and Challenger go hand-in-hand - Kristina Jaramillo
WARNING: If you believe MQLs have a place in ABM, read this - Davis Potter
10 questions 149 B2B Marketers have about ABM - Declan Mulkeen



Whom to Follow on LinkedIn - Newly Added



What′s next?

You′ll receive this bi-weekly from now on. We′ll do our best to filter out the most relevant posts about Account-based Marketing per week and hope to give you a little guidance through the LinkedIn jungle to find the real value add.

Happy to hear your thoughts!


Michael Smart

Product Consulting that Accelerates Product Sales Growth Market Driven Practices that Improve Outcomes #ProductManagement #gtmdisrupted #prodmgmt #cpo #gtmstrategy #gtm #productmarketing

1 年

Thomas thank you very much for compiling this impressive list. I am honored to be included with so many ABM experts.

回复
Jim Gilkey

Host of Account Based Beverages | Marketing + Sales + ABM Technology

1 年

So much value captured in this list - thanks for linking my Account Scoring post!

回复
??Tania Saez??

Je fais cro?tre votre entreprise | Consultante Growth Marketing | ABM | DemandGen | Trilingue anglais, fran?ais et espagnol

1 年

Thanks for the shoutout Thomas Allgeyer I feel honored!

回复
Elroy Messelaar

Sr. Demand Marketing Manager @ Unmuted ?? B2B SaaS Marketing Agency

1 年

Thanks for the mention Thomas Allgeyer ???? Really love these collections of ABM insights!

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