Account-based Marketing: Best of LinkedIn CW36-37

Hi Together,

It's nice to be back after two days at the DigitalX in Cologne, discussing the future of Digital Solutions and Marketing. Great Event, great discussions - don′t miss it in 2024!

Upcoming week, I will head to Munich for the "Avaus Expert Talk Series: Oktoberfest Edition" to discuss AI in Marketing and Sales - a great combination! Don′t miss Emma Storbacka , Julian S. Dehmer , Ulf F. Loetschert , Karin Reichard , Peter Hense ???????? ... and me.

Finally, find below our bi-weekly "Best of LinkedIn" results for Account-based Marketing! 33 hand-picked posts, three more persons to follow!

We selected 553 ABM posts since we started at the beginning of 2023. You can find the full list?here. 117 people created these posts; you should consider following and ringing the bell. You can access the complete list?here.

Wishing you a great weekend!

Thomas

Will we meet at the Global ABM Conference?

1st of November 2023 in London

I joined last year for the first time - one day 100% about Account-based Marketing. It was a great experience - and fantastic to meet the ABM community. Who plans to attend?

Further Info: https://b2bmarketing.swoogo.com/abmglobalconference/home

Upcoming ABM events

Please let us know if you have any additional events in mind.

• 04.10.2023 | Account Based Marketing: echte Leads erkennen und ansprechen by Ingrid Janssen and BVMW - Bundesverband mittelst?ndische Wirtschaft e.V.
• 11.10.2023 | ABM Misunderstood Webinar with Personal ABM and Gravity Global with Kristina Jaramillo
• 12.10.2023 | How to kick-start your Account-Based marketing by AmbitionABM Limited with Louise Bowers and Vivian Townsend (née Praxoulis)
• 01.11.2023 |?The Global ABM Conference?by?B2B Marketing
• 15.11.2023 |?B2B Marketing Awards??by?B2B Marketing
• May 2024 |?Explore the New Frontiers of B2B Marketing?by?B2B Marketing?with?Brian Bourke,?LaSandra Brill,?Phil Clement,?Karen Cooper, MBA,?Alison Frederick, MBA,?Emily Gravel, MBA,?Karen McFarlane
• May 2024 |?Elevation Awards?by?B2B Marketing
• May 2024 |?Optimise your people, process, and platforms to drive marketing performance?by @Marchetopia

Interesting ABM Posts in Calendar Week 36

Why are companies slow to adopt ABM strategies? ??? - Joy Jumola

Here’s an ABM ad campaign structure we started with - Yulia Olennikova

On the #ABM Done Right Podcast, Steve Richard from Mediafly mentioned: - Kristina Jaramillo

What sales & marketing look like in a fully Pledged ABM motion"??? - Precious Endaya

Want to know one of the most common reasons why a lot of ABM programmes struggle to get off the ground? - Josh Weale

?? Elevate Your ABM with the Demandbase 2024 #ABM Planning Success Guide! ?? - Jon Miller

What should you measure in ABM? - Jaena Ochabillo

If you're still targeting PERSONAS you are not doing ABM - Declan Mulkeen

Here’s a case study on how GoodShape dove into the world of Account-based Marketing (ABM) to engage our target accounts effectively - Terry Osborne

Is ABM on the agenda for you this quarter? - Paul Sullivan

?? Excited to Announce: I'm presenting "Practical ABM Tips For Doing More With Less" at MarketingProfs B2B Forum in Boston on October 5th - Jon Miller

10 stages of executive buy-in into demand gen, ABM or another new marketing program: - Vladimir Blagojevi?

This is my favourite line from Bassem Hamdy's book on #abm - Chris Kelly

Interesting ABM Posts in Calendar week 37

ABM is NOT for everyone. Here's a checklist to assess ABM fit and readiness for your org - Vladimir Blagojevi?

I am truly honored to co-present at this great virtual event with the true Godfather of #ABM, Christopher Golec - Nick Panayi

Is #accountbasedmarketing on the agenda for your firm? - Paul Sullivan

The term ABM is 100% wrong - ??Tania Saez??

It's published! The book on lows and highs from winning, retaining and growing strategic clients over the last 12 years - Alisha Lyndon

To generate revenue from ABM (account-based marketing) campaigns you need to implement the research cascade method - Andrei Zinkevich

How to Measure the Success of Your ABM Program - Christian Weiss

Doing ABM or any meaningful social selling on Linkedin is not an easy-peasy - Daniel Zsolt Rényi

ABM - personalisation gone wrong - Bev Burgess

Learn ABM from these 9 ABM thought leaders ?? - Declan Mulkeen

?? Here’s how to navigate the realities of in-house Programmatic ABM implementation plus the game-changing benefits - Elizabeth Burke

ABM beyond sales: customer success integration - Jaena Ochabillo

Why you MUST add a warm up phase to your ABM campaigns - Elroy Messelaar

A question I often hear: “When should my sales team get involved in ABM?” ?? - Josh Weale

You may also want to check out this podcast with Mark Stouse - Kristina Jaramillo

Impact of ABM Data Across Business Departments - Precious Endaya

ABM tips to enhance your next campaign - Leomerlan Paba

Debunking ABM Scare Myths - Joy Jumola

Whom to Follow on LinkedIn - Newly Added

What′s next?

You′ll receive this every week from now on. We′ll do our best to filter out the most relevant posts about Account-based Marketing per week and hope to give you a little guidance through the LinkedIn jungle to find the real value add.

Happy to hear your thoughts!