Account-based Marketing: Best of LinkedIn CW14

Account-based Marketing: Best of LinkedIn CW14

Hi Together

wish you a happy easter and hope you had a nice weekend!

Find below interesting hand-picked posts of Calendar Week 14! In total, we added 18 posts this week - adding up to 138 posts in total (access the full list here).

These posts were created by 67 different persons, you should definitely consider following and ringing the bell - when you′re into ABM. Access the full list here.

Did we miss something? Any info, that would be valuable to you? Happy to hear your thoughts on that.

Wishing you a great week ahead! Best

Thomas



Interesting ABM Posts in Calendar Week 14


Being Customer-Centric - Adam Turinas


A few tips to consider to help you gain an advantage in your territory - Alex Murcia


Changes in B2B IT marketing - Alexandre BORDIER


If your company is truly customer-obsessed, your biggest ABM bet this year could be following your raving fans - Corrina Owens


Going Beyond the Funnel: How Account-Based Marketing Maximizes ROI and Increases Customer Lifetime Value - Dan Cafiero


Is your ABM talking to people or talking to persona? - Declan Mulkeen


3 ABM Metrics to Track and 2 Metrics to Stop Tracking - Joy Jumola


If you’re creating a scrappy ABM program, focus on creating moment of serendipity. - ????Mason Cosby????


How to fill your funnel with net-new accounts that actually want to buy - Natalie Cunningham ??


Making the Most of ABM Programs in Tech Marketing - Neely Conway


Was ist Account based Marketing? - Norbert Schuster

Link to Post


Why your ABM failed? - Omprakash AK


85% of marketers say #ABM out-performs all other marketing investments (ITSMA) - Paul Sullivan


How to create better content hubs with accounts prioritization - ? Tyler Pleiss ?


The state of B2B marketing in 2023 - Vladimir Blagojevi?


Have you ever searched: "ABM playbook" and been unsatisfied with what Google gives you? - Sheridan Gaenger


10 things we've learned this quarter - ?? Allison Munro


Account Based Marketing (ABM) as a method of ICP identification. - Andrew Davies



Whom to Follow on LinkedIn - Newly Added

Find here the newly added people to our list: Welcome Sheridan Gaenger , Laura Matthews , ?? Allison Munro and Andrew Davies !



What′s next?

You′ll receive this every week from now on. We′ll do our best to filter out the most relevant posts about Account-based Marketing per week and hope to give you a little guidance through the LinkedIn jungle to find the real value add.

Happy to hear your thoughts!

Omprakash AK

Account Based Marketing | Facing problems in your ABM Execution?DM me! | Host of "The ABM WAY" Podcast| ABM Expertise for Enterprise SAAS companies in the US

1 年

Thank you so much for the shoutout Thomas Allgeyer It's great to see my name along with some brilliant creators.

回复

What a list of resources! I am honored to be included and would welcome the opportunity to chat and learn more about navigating and dominating the ABM waters with anyone interested in chatting! Thank you for sharing, Thomas Allgeyer!

Laura Matthews

Tech Marketing Leader I Board Member I Thought Leader ??

1 年

Thank you for including me as someone to follow. Appreciate it.

Dan Cafiero

Director Account Based Marketing @ KX

1 年

Thank you Thomas! & happy Easter ??

Alex Murcia

Director, Field Marketing & ABM @ Visier | Data-driven B2B Enterprise SaaS ??

1 年

Always looking forward to these. Thanks for curating this list, Thomas!

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