Account-based Marketing: Best of LinkedIn CW13
Thomas Allgeyer
Providing you with the in-depth market research and insights for complex B2B markets you've always wanted and needed: Consulting-driven, on-point, precise, consolidated, and interpreted.
Hi Together,
hope you had a great weekend!
Find below interesting hand-picked posts of Calendar Week 13! As written in the last newsletter, we′ll be publishing the weekly review from now on always on Monday morning of the upcoming week.
Don′t get enough of ABM? Under the following link, you′ll find selected ABM podcasts, newsletters, and studies we collected over the last months: LINK
Wishing you a great week ahead! Best
Thomas
Ps.: Did we miss something? Any info, that would be valuable to you? Happy to hear your thoughts on that.
What is Frenus doing?
We love our niche of consulting-driven Research: From strategic Market and Competitor Analyses to Customer Segmentations to in-depth Account and Social Profiling. We usually start, where database insights are not enough, and in-depth insights are super important - mainly for 1:few and 1:1 campaigns.
Interesting ABM Posts in Calendar Week 13
How to create an ABM Playbook - Adam Turinas ?
10 things that will destroy a marketer's relationship with sales - Alex Murcia
How Tech Companies Can Emerge Stronger from Economic Downturns with Flexible Marketing Strategies - Alexandre BORDIER
An evergreen approach to account planning - Bev Burgess
How not to crush your ABM campaign (with or without a pandemic) - Dan Cafiero
Are you ABM ready? - Declan Mulkeen
Key insights from SMARKETING 2.0 - Florian Bayer
MARKETING ANALYTICS SPRING SOIRéE - Hillary Carpio
How to use data to align sales & marketing - Jaena Ochabillo
Marketing efficiency in today's climate is everything. - Jon Russo
Data — the true foundation of growth marketing in B2B SaaS - Joy Jumola
领英推荐
ABM Lessons Julija Noskova Learned From Working With Medallia & Other Companies - Kristina Jaramillo
B2B Marketing roadmap - Omprakash Karuppanan
Why ABM personalisation is built on insight and understanding at a human, individual level - Orla Murphy
All things Account-Based Marketing with Shahin Hoda - Shahin Hoda ?
ABM is no longer a one-off initiative or a mere “tactic.” - Vaibhav Gupta
10 ways to scale your ABM motion - Vladimir Blagojevi?
How do you sell the c-suite on ABM - Tyler Pleiss
Whom to Follow on LinkedIn - Newly Added
Find here the newly added people to our list: Welcome Norbert Schuster , Sven von Loh , and Prof. Dr. Markus Besenbeck - that are focusing on ABM topics, especially in German and Germany. Additionally, we added Deanne Crocker , and Tyler Pleiss for international ABM (UK + US).
Interested to see the posts of the last weeks?
Find here the full list of posts in regard to Account-Based Marketing:
ABM - whom to Follow on LinkedIn
Find here the full list of people to follow in regard to Account-Based Marketing:
What′s next?
You′ll receive this every week from now on. We′ll do our best to filter out the most relevant posts about Account-based Marketing per week and hope to give you a little guidance through the LinkedIn jungle to find the real value add.
Happy to hear your thoughts!
Unternehmer | Mobility Investor
1 年Thomas! I am grateful for the recognition and support you've given me by mentioning me in your newsletter. Your newsletter always provides valuable content, and I am honored to be a part of it. Thank you!
Director, Field Marketing & ABM @ Visier | Data-driven B2B Enterprise SaaS ??
1 年Thanks for the shoutout Thomas! Great collection as well.
Helping B2B Tech brands grow with ABM. Podcast host of Let's talk ABM. CMO at strategicabm
1 年Thanks once again for the mention and including my content on 'Are you ABM ready?" - it certainly produced a lot of debate - which is great and has provoked another idea that you'll see soon Thomas! ??
Digitalisation in Marketing and Sales | Marketing Automation, Account based Marketing, Sales Trainings, Recruiting Automation - Consulting and implementation support
1 年Dear Thomas, thank you very much for the mention. I am pleased about the exchange on the exciting topic of account-based marketing here.
"A winner is a dreamer who never gives up" - NM
1 年Thank you again for another week, Thomas Allgeyer! Greatly appreciated! More powers to you and to the rest of the team! ??