Accommodating More Members and Guests by Going Outside

Fitness facilities are not only adjusting to the latest fitness trends, but they are also preparing for the expected surge in gym-goers in the coming years. Recent statistics show that the fitness industry is projected to grow by a whopping 171.75%, reaching a value of $434.74 billion between now and 2028.

This is likely due to many people growing tired of their at-home workout routines in their living rooms or basement. Although exercising at home has its advantages, fitness enthusiasts are craving more diverse workouts and the camaraderie of exercising alongside others at the gym.

How is your facility gearing up to accommodate the influx of new members and ensure that your services meet the evolving needs and preferences of fitness consumers?

One innovative solution to this challenge is to look beyond the confines of your facility and consider outdoor fitness spaces. This can be a creative and resourceful way to make the most of the available space and provide your customers with the workout experience they crave.

There are several wins that come from offering an outdoor exercise space:

1. Being outdoors and soaking up Vitamin D is beneficial for individuals. When combined with the endorphin-releasing effects of exercise, fresh air and sunlight offer a fantastic reset for both body and mind.

 2. Outdoor fitness equipment presents unique challenges and opportunities for creativity that indoor exercise equipment often cannot replicate. With the use of larger equipment designed for dynamic outdoor play, individuals can enjoy a wider range of physical activities. Structures that remain free and unobstructed underneath are ideal for body-weight training and movement in all planes, providing an infinite number of training opportunities and amusement.

3. Participating in outdoor exercise and play fosters conversation and camaraderie, thereby enhancing the social and community aspect of fitness activities.

So, what are the considerations when designing an outdoor gym?

Choose Equipment That Can Withstand the Elements

Investing in outdoor fitness equipment designed for long-term use is a wise decision for operators. The quality of materials used in outdoor fitness equipment differs from those used indoors. Ecosystem structures, for instance, features an all-aluminum framing, stainless steel touchpoints for every user interaction, and a specialized eco-coating that withstands the rigors of outdoor environments. Ecosystem is manufactured entirely in the United States, allowing greater control over the quality of installation outcomes.

Safety First

Safety is another reason to choose equipment that is designed to be outside. The equipment must be sturdy, weather-resistant, and correctly installed. Creating a defined area that is both engaging and free of obstructions allows for movement without restrictions. This approach ensures that users of all fitness levels can exercise safely and effectively. With proper planning and implementation, outdoor fitness equipment can provide a safe and enjoyable exercise experience for everyone.

Aesthetics Are Important

When selecting outdoor fitness equipment, it is essential to choose equipment designed to remain outdoors both in terms of its longevity as well as its approachability and appeal to a much wider spectrum of members. It is a common mistake among facility operators to assume that anything goes when it comes to outdoor fitness equipment. However, it is crucial to maintain brand image and ensure the outdoor space is visually appealing.

It is best to choose equipment that blends seamlessly with the surrounding landscape and inspires users. Avoid equipment that is bulky, brightly colored, or otherwise unattractive, as it may detract from the overall aesthetic. When done correctly, the equipment and surrounding space should create a natural training environment that promotes endless stimulation and creativity.

Utilizing your outside space and inviting individuals to spend time outdoors for unique and dynamic workouts will help your facility remain relevant and accommodate more members and guests. 

If you’re ready to explore outdoor fitness equipment, Aktiv’s latest addition to the GYM RAX? line of Smart Rigging? solutions – Ecosystem – was conceived to meet the growing demand for engaging, guided exercise outdoors. Intentional, supremely functional, and visually inspiring, it expertly facilitates outdoor training for all to enjoy