Accessible Design - Usability & Beauty

At Web Design by Robin, we like to spread the love for local businesses, especially our clients. One of our recent website projects was for Lift & Care Systems Inc. based out of Lakeville Massachusetts. This project included logo redesign, website redesign & development, SEO, and marketing all focused around accessibility.?I believe accessible design can be beautiful and this project will show you just how beautiful it can be.

Small Business Spotlight: Lift & Care Systems Inc., Lakeville MA

In 1993, Dave Austin established Lift & Care Systems, Inc. to distribute the famous Handi-Move International product line of patient lift systems, known as SureHands. Over the years, they have expanded their durable medical equipment product line to support users and their caregivers in accomplishing the highest quality of life possible.

How Our Web Design Will Help Them Thrive

Dave discovered Web Design by Robin while requesting bids to redesign his website. We were delighted to be chosen by this great company to take on this project, and were eager to get started on this important work with Dave and Lift & Care.

Dave Austin, Founder, and President of Lift & Care Systems, notes,

“We are in the business of providing inventive products that offer both physical and emotional benefits to empower people with disabilities. Our move to a new, expanded showroom allows us to better demonstrate how we can enhance the day-to-day life of our users and caregivers. Witnessing the daily struggles and challenges of our clients has touched our lives personally, enabling us to become advisors first, and salespeople second.”

As a part of accessibility guidelines, there needs to be a certain degree of color contrast. Our first task for this redesign was accomplishing this contrast with Lift & Care’s pastel yellow and gray logo. With some darkening, the trademark yellow and gray color combination went from low-visibility to eye-catching. This change helped us meet accessibility guidelines and increased the boldness of the logo.

Our accessibility work didn’t stop at the visual component of things; accessibility also takes into consideration how a website is organized and how easy it is to use. Our next task was taking the existing 200+ pages and categorizing them in a way that was the most intuitive for users. To reflect all of these categorical changes, we reorganized the website menu and implemented a consistent layout for each of the pages in each category. Being able to find what you need, with whatever assistive technology you may be using to navigate online, is essential for an accessible website.

Dave, like most business owners, wants his website to pop up first on Google. Luckily for him, google rewards accessible websites. Web Design by Robin partnered with?Results Communications & Research?to provide Dave with ongoing SEO and marketing efforts.

Launch date:?October 2021

Curious about how this project came out?? Check out the new design!