Accessibility Matters: How Prioritising Ease of Access Fuels Business Growth

Accessibility is more than a buzzword- it’s a necessity in today’s digital world.

More businesses are always looking for ways to stand out from the competition. However, one crucial yet often overlooked strategy is prioritising Accessibility.

It not only satisfies ethical and legal requirements but also drives major business growth by ensuring products, services, and digital platforms are accessible to everyone, including persons with disabilities.

Let’s examine how prioritising accessibility can fuel your business success!

Access to All- Expanding Your Market Reach Inclusively

Undoubtedly, making your business accessible opens the door to a larger customer base.

The World Health Organisation estimates that over 1.3 billion, or around 16% of the global population, live with some form of disability

Businesses cannot afford to ignore this huge customer group. Accessible websites, products, and services can draw in and keep customers who would otherwise be turned away. Growth in revenue as well as market share can result from this inclusivity.

Apple has long been a leader in accessibility!

Voiceover, magnifier, and switch control are among the variety of accessibility tools included in Apple's devices—the iPhone and Mac, as well. Apple’s dominance as a market leader has resulted from its emphasis on accessibility , attracting a loyal customer base among those with disabilities.

Creating Seamless Experiences- The Accessibility Edge

Improvements in accessibility usually translate into a better overall user experience. Not only are features meant for accessibility- clear navigation, simple layouts, and alternative text for images benefit all users, not just those with disabilities. More user-friendly interfaces help lower bounce rates, increase engagement, and improve customer satisfaction.

Airbnb- Inclusive design and user-friendly interface!

Airbnb has made efforts to create an accessible platform by including features like keyboard navigation, image alt text, and compatibility with screen readers. These developments have made the platform more accessible to everyone, therefore generating a larger user base, reduced bounce rates, and higher booking rates as customers find it simpler to use.

Higher Ranking Through Accessibility- Boost Your Online Presence

Search engines usually prefer accessible websites. In addition to helping people with disabilities, features include alt text for images, proper header structures, and descriptive link texts to improve SEO. Higher search results from better SEO help your website attract more organic visitors.

Google’s emphasis on accessibility!

Google’s algorithms prioritise websites with a good user experience, including accessibility elements. Making your website accessible helps you follow Google’s guidelines and could increase your website's visibility as well as visitors.

Legal and Ethical Foundations- Why Accessibility Matters?

Many nations make accessibility not just a law but a best practice requirement. For instance, to avoid legal consequences or possible penalties, it is vital to comply with standards like the Web Content Accessibility Guidelines (WCAG) or the Americans with Disabilities Act (ADA) in the US.

Ensuring inclusiveness as well as equal access to all is not just a legal need but also an ethical imperative in the UK when it comes to making digital resources accessible. This is endorsed by legislation like the Equality Act 2010 and the Public Sector Bodies Accessibility Regulations 2018.

Beyond mere legal compliance, prioritising accessibility shows a dedication to social responsibility, enhancing your brand’s reputation.

Domino’s Pizza faced a lawsuit in 2019 as their mobile app and website were not easily accessible to those with visual disabilities.

This case underscores the importance of digital accessibility as well as the possible legal consequences of ignoring it. By proactive handling of accessibility, businesses can avoid such problems and show a commitment to inclusiveness!

Driving Innovation Through Accessibility

Accessibility difficulties can drive innovation! Crafting products and services that meet various demands usually results in creative solutions that benefit all users. This creative approach will help you to stand out from the competitors.

Microsoft’s emphasis on accessibility has led to groundbreaking innovations such as the Xbox Adaptive Controller, meant for players with limited mobility.

This device not only made gaming available to a larger audience but also showcased Microsoft’s dedication to inclusive design, therefore enhancing its brand loyalty as well as market position.

The Outbooks Proposal Tool- Prioritising Ease of Access for Business Growth

Outbooks is setting a new standard in the accounting industry with the digital proposal tool, which prioritises ease of access for accountants/bookkeepers. Outbooks commitment to accessibility not only facilitates smoother operations but also drives business growth as well as client satisfaction.

At Outbooks, we understand accountants/bookkeepers' difficulties while creating professional proposals, maintaining consistent pricing and effectively handling client engagements. That’s why introducing the Outbooks Proposal Tool- a comprehensive solution designed to prioritise ease of access and streamline the workflow.

Here are some of the Outbooks Proposal Tool features that are designed with ease of access in mind:

Branded Professional Proposals- Customisable templates allow you to personalise each proposal to the unique brand identity of your firm, guaranteeing consistency and professionalism in every proposal you send out with ease.

Consistent Value-based Pricing- Outbooks Proposal Tool simplifies maintaining consistent and transparent pricing by facilitating value-based pricing models. Easily set and manage pricing depending on your specific services, guaranteeing that your pricing approach aligns with your business goals and market expectations.

Simplified Engagement Letters- Streamline effortlessly the generation of engagement letters by clearly outlining the scope of services, fees, and terms of engagement. Customise the pre-built templates to fit each client's needs, making the process quick and hassle-free.

Integrated Payments- Outbooks Proposal Tool integrates payment processing directly into proposals, allowing clients to review, approve, and pay for the services all in one place. Offering ease of access and safe payment choices helps you increase cash flow, save administrative expenses, and provide your clients with a better experience.

Embrace the future of accounting proposals with Outbooks and experience the difference that ease of access can make!

Summing Up- The Power of Accessibility in Business

Prioritising accessibility is not just the right thing; it’s a smart business strategy!

Embracing accessibility fuels business growth as well as positions your company as a progressive, inclusive leader in your field of business.

Investing accessibility refers to the funding for the future of your company. Start today and watch your business thrive as you create a more inclusive, welcoming environment for everyone.

Is your business ready to prioritise accessibility and drive growth? Share your thoughts in the comments!