Access 100% Personal Data In Social Media

Social Media Data and Marketing Intelligence

I was invited to be the Specialist Speaker in "Big Data & Analytics Innovation Summit" in Kuala Lumpur recently - in which I've shared the new revolutionary big data analytics in social media platform which allows you to access the personal level data of social media users across Facebook, Twitter, Instagram and many others. I've been contacted by many of them wanting to know further details - and I will provide details as much as I can here - briefly.

Social Media Audience Intelligence

Social media is an advanced social intelligence platform designed for researchers and planners by researchers and planners. We have developed
a robust research framework to analyse and interpret social data to move the industry beyond basic keyword social media monitoring platforms.

As you can see from the image above, Land Rover did remarkably well creating engagement among social media users with less effort on awareness. However, the big winner of the automative industry was Audi - with almost 26% of personal and real-time keywords positively mentioning "Audi" followed by "BMW" with 18%. While Audi's social media awareness is incredibly high among the rest - they've also managed to balance out their engagement - which is a money-well-spent-campaign creating buzz among the potential car buyers.

Breaking down the data of car purchasing intent to age level, it reveals that those in the age of 55-64 opting to buy Mercedez Benz and Land Rover whereas those in 24-34 (target market/purchasers of first car) - inclining towards brands like Audi, BMW and Volkswagen ... and surprisingly... Nissan too (Nissan looks like keeping up the pace with new market leaders compared to the traditional leaders like Honda and Toyota).

The charts above were based on the real-time and personal  data analysis which allows you to analyse trending topics, sentiment. What’s more, you can see the demographic profile of everyone talking to see if you are reaching the right people. These are key in making marketing campaign decisions and to take a strong bet on targeted audience based on actual and factual data - instead of taking a gamble on presumed marketing campaign.

On separate note, does all social media platforms exhibit the same trend or sentiment analysis? Well, it's a BIG NO. Take for example, the analysis done on popular TV Show "the x factor".

On Facebook, Simon Cowell, Cheryl, Jessie J, Wembley and Nick Grimshaw were top topics of conversation.
On Twitter, we found that Rita Ora, Mommy Roch and Girls were some of the leading topics of conversations.

And across Instagram the main topics of conversation included One Direction, Rita Ora and Liam Payne.

Importantly, this social media intelligence also involves the most advanced
deep learning tools to help you make sense of images/videos in social media as some users opt to speak via images/videos instead of words (keywords).

What's Next? What If You Are A Brand In Malaysia or Singapore?

While this is applicable to any brands and any countries - since most queries came from Malaysia & Singapore's companies after my conference, I will focus this example to answer their questions but however, the formula or application or the strategy will be the same for everyone.

If you are a "Telco C" and planning to attract or capture your competitor's customers, by analyzing the social media users' personal sentiments, you will be able to discover their "pain" such as  of poor 4G speed or lack of network coverage and etc. By choosing and accessing keywords like "Telco A" and "4G sucks" - the platform will further narrow down the results to the users who are involved in the conversation (social media status updates, photo comments, video review etc), including the locations of the users involved as below.

The heatmap in the image above shows the locations involving the keywords "Telco A" and "4G sucks" in real-time from private conversations and if you are a marketing manager in Telco C, congratulations - now, you have identified the locations where you can focus your digital campaigns, ground campaigns, billboard placements and etc.

Now, does that sounds exciting?

Why This Social Media Intelligence Is A Game Changer?

• Access 100% Private & Public Facebook data, Twitter and Instagram data
• Image Analysis - identify the topics/themes/logos in image
• Measure success of product launch or review campaign reach
• Compare all your owned and earned media channels
• Private and real-time data
• Real-time crisis reporting
• Access personal and private level sentiments
• Assess behavior & pattern of online users
• Monitor competitors’ customers & social media performance
• Competitive landscape reviews and strategic positioning analysis
• Influencer mapping for strategic social media PR

Hope that has helped to give you some insights on what's the latest trend in social media marketing and business intelligence. Should you need any further information, please do not hesitate to contact me at [email protected] .

Disclaimer: (1) Accessing personal data doesn't means accessing private profiles but merely the subject or conversation keywords - which means it will not violate any PDPA or privacy policy as the aggregated data will not reveal names or personal details of a person but reported as a collective data ie. 1,300 people talking about keyword X from location Y (2) Some of the images/content is published here with the permission of the original owner.

************

About the Author, Mugilan Chitambram

Mugilan is a widely-recognized social media specialist, speaker and digital marketing trainer. Inventor of 'Facebook Intelligent Audience Targeting' platform in 2013 which was acquired by a digital analytics company in Silicon Valley, San Francisco. Mugilan has a proven track record of increasing social media engagements by 22,500% of a leading brand in ASEAN region and social media reach from 235,000/week to 175,000,000/week. Mugilan was recently awarded  "The Most Influential Digital Media Leader in Malaysia" (2016) by World Brand Congress. You can reach him at [email protected]