Accelerating Leasing with Digital Marketing: A Must for Commercial Real Estate Owners

In today’s competitive landscape, commercial real estate owners must leverage every tool available to expedite the leasing process for office, industrial, and retail properties. Digital marketing offers a powerful solution to attract potential tenants and close deals faster.

Enhanced Visibility

Most tenants start their property searches online and maintaining a robust digital presence is crucial. Utilizing targeted advertising on platforms like Google, YouTube and social media can increase visibility for your listings. High-quality photos, virtual tours, and engaging videos showcase your properties effectively, attracting a wider audience.

Data-Driven Insights

Digital marketing allows for real-time analytics, giving you insights into tenant behavior and preferences. By understanding what potential tenants are looking for—such as location, amenities, and pricing—you can tailor your marketing strategies accordingly. This data-driven approach helps you make informed decisions, helping to ensure that your properties meet market demand.

Streamlined Communication

Implementing digital tools, such as chatbots and online booking systems, can streamline communication with prospective tenants. Quick responses to inquiries and easy scheduling for property tours can significantly enhance the tenant experience, making it easier for them to engage with your offerings.

By integrating digital marketing into your leasing strategy, you not only speed up the process but also enhance your property’s appeal. In an ever-evolving market, staying ahead of the curve with innovative marketing techniques is essential for attracting and retaining tenants. Embrace digital marketing to maximize your leasing potential and if you already are, we’d love to hear about your experiences.

Already using Digital Marketing? Share your experience with us on social media!?

OUR GOOD STUFF?

Idea Hall Founder & CEO Rebecca Hall had the honor of moderating an insightful panel of healthcare communication experts at PRSA ICON 2024, one of the nation’s premier public relations conferences.?

The healthcare industry is a lightning rod for media coverage, but since the COVID-19 pandemic, coupled with rapid technological advancements, it is now under even greater scrutiny. Trusted healthcare communication is more crucial than ever, and media professionals must adapt to this dynamic environment.?

Rebecca had the opportunity to speak with notable industry professionals about how healthcare communications are evolving, panelists included:??

• Chanapa Tantibanchachai, Press Officer at the Federal Drug Administration (FDA)?

• Sandy Rodriguez, Public Relations Account Director at Miller Greer & Associates?

• Brianna Aldrich, Director of Communications and Marketing at the UC Irvine Joe C. Wen School of Population & Public Health?

As healthcare communications experts, they touched on important topics including how to effectively communicate client messages with the media, maintaining relationships with journalists in a changing landscape and how to measure success. The top three take aways included:?

• Delivering Accurate Messaging: For all healthcare communications, it is critical that information is conveyed accurately. Incorrect or misleading messages can damage client reputation and lead to rampant misinformation. For Tantibanchachai, the use of press releases is essential to convey all information accurately and to ensure the FDA’s messages are being conveyed in a factual manner. All panelists noted that they educate journalists on the healthcare issues their organizations/clients are dealing with so that they can paint a picture of their designated role and how they are supporting patients or clients.?

• Maintaining Strong Media Relationships: In an era where newsrooms are shrinking and journalists frequently change positions, the importance of cultivating and maintaining relationships with reporters remains vital. All the panelists shared the value of supporting journalists with comprehensive resources, such as b-roll, photos, and pre-written copy, especially as media outlets face reduced staffing and resources.?

• Measuring Success: Success in healthcare PR varies by organization. For Aldrich, gaining more interest from students about public health and how it can be pursued as a career is always a pivotal metric for the UCI team. For Tantibanchachai, success is measured in how accurately a story is conveyed about the FDA and its function in everyday issues. Rodriguez measures success by how much interest (new patient leads) is garnered from a procedure that they issued to the media.??

MORE GOOD STUFF??

“This is a market in which you have to throw out the old playbook.”

This bold and accurate statement was shared President & CEO of Marcus & Millichap, Hessam Nadji, at the recent ALM Globe St. Multifamily Fall Conference in Los Angeles, CA.

Idea Hall was proud to attend the conference as a Media Partner and hear about the latest industry trends.??

Here are three themes that anyone operating in this segment of CRE should be aware of, according to experts:??

• The multifamily sector in the US is undergoing a significant shift, with 480,000 new units delivered this year alone, reshaping the competitive landscape. Institutional capital has returned in full force, driving investment activity and pushing the boundaries of traditional strategies. The baby boomer population is poised to transfer $84+ trillion in wealth by 2045, with capital preservation fueling CRE demands.

• Amenities rule –?especially in a post-COVID world, amenity provisions are being used more than ever, with developers and property managers enhancing their offerings to attract tenants and keep occupancy rates high. Data remains crucial for multifamily owners to measure KPIs that influence business decisions. While this tech is important, its use should be supplemented with human discretion and judgement calls to ensure action is taken with best practices in mind.

• The multifamily market is adapting quickly, and staying agile is key in this dynamic environment. And as Hessam Nadji advised, throw out any outdated playbooks.

The multifamily sector in the US is undergoing a significant shift, with 480,000 new units delivered this year alone, reshaping the competitive landscape. Institutional capital has returned in full force, driving investment activity and pushing the boundaries of traditional strategies. The baby boomer population is poised to transfer $84+ trillion in wealth by 2045, with capital preservation fueling CRE demands.