Accelerating Ideas to Market with YOO Business Transformation.

Baloise, a leading provider of insurance solutions and services, sought to transform a visionary idea into a concrete product. The challenge was to understand user needs, design a novel digital service, and navigate the complexities of market entry. Collaborating with YOO, the innovation team at Baloise embarked on a human-centered and needs-oriented research journey to translate their vision into a tangible product/service concept. This collaborative business acceleration project aimed to redefine the way ideas are brought to market, with YOO providing valuable insights and expertise from the project’s inception.

We were lucky enough to be part of a vision and to be able to think from the beginning. We started together with Baloise and experienced a project with all business-relevant points along the Lean Startup path. — Daniel Hunziker, UX Designer YOO AG

Challenge

The key challenges for Baloise were to replace outdated technology with a modern solution, ensure data migration, offer the latest budget templates, enable wider applications, and incorporate a donation option. The project required an efficient and transparent approach to address the evolving needs of the target audience while maintaining data privacy. The innovative solution had to be cost-effective, user-friendly, and agile enough to adapt to the dynamic market landscape.

Solution

YOO, together with Baloise's innovation team, took a holistic approach to ideation and conceptual design, transforming the idea into a concrete product/service blueprint. Through human-centric research and iterative development, a web app and service landscape were created, allowing users to easily manage their budgets and personal finances. Continuous market studies, competitor analyses, and user testing were conducted to refine the product further. By involving YOO right from the start, Baloise experienced the value of a fully integrated project partnership, resulting in an efficient and successful launch of the innovative digital service.

The specialists from YOO helped with their brainpower especially in the translation performance of the customer requirement into a blueprint, which served as the basis for the internal milestones/gates. It was particularly helpful to receive honest and conclusive answers to critical questions — not primarily answers that one might have liked. In addition, we gave each other maximum transparency, which shows great trust — in each other. And in the end, it is more efficient to get a local service provider on board from the beginning. — Peter Boss Projektleiter Innovation, Baloise Group

This case study showcases how YOO’s business transformation expertise helped Baloise successfully accelerate its visionary idea to market reality, providing an attractive, intuitive, and secure product that met the diverse needs of its customers. The collaboration demonstrated the power of human-centric design, entrepreneurial thinking, and a holistic approach in overcoming challenges and achieving business success.

More facts, cases and background on digital transformation here: YOOblog.