Accelerating Growth with Partners

I believe the current market environment is a crucible moment that will provide challenges but also opportunities for all of our partners. Many legendary innovations are forged during challenging environments as competition thins, real businesses get built and the opportunity for innovation is seized by those who see it.

Whether you are a CEO or seller or technical seller at IBM business partner, or an aspiring IBM business partner pondering what it will take to build a successful technology company in a rapidly changing business climate, I hope this post will prove a useful toolkit to forge a lasting partnership with IBM to win and grow. No matter your role, the key to thriving in the next period is confronting reality, and acting decisively to adapt.

?At IBM, we strive to be the catalyst that makes the world work better. That’s not something anyone can do alone. We’ve been working more closely than ever with our Technology Partners, HyperScalers, GSIs and Consultancies, setting lofty goals and plans for innovation and co-creation. Now is the time to execute!

Few questions you should ponder to accelerate your growth through IBM partnership:

1. ?As an IBM partner how do you build capacity to compete effectively to win new customers and grow your business?
2. How do you enhance your current technical capabilities to a world class level where customers trust you to solve their problems.
3. How do you ramp up your new employees to sell innovatively and Shorten their time to quota achievement.?
4. How do you compete and partner with other ecosystem partners?
5. Have you improvised your ideal customer profile with the current economic climate? Are you targeting the right accounts and right people in those accounts?

?Co-creation and a partner ecosystem core to IBM

?For our customers CIOs and CTOs, leveraging the digital ecosystem is now table stakes, which means the sales team of any tech company has to learn to harness the value of the business partner ecosystem to deliver customer success. We will continue to build this muscle across our sales force, hand in hand with our valued partners, to make sure we bring maximum value to our customers. Read the below example to read how you can grow your business together with IBM.

Logicallis: Co-creation and a partner ecosystem core to IBM

TCS, Wipro to work at IBM's Kochi centre to co-create AI-based automation tech

?IBM partners with Tech Mahindra in offering advanced cybersecurity solutions

?Partnering to grow and break the market barriers?

?Look at these recent headlines from TechTarget, WSJ and Reuters:

?"IBM CEO Arvind Krishna: ‘Win-Win-Win’ When Partners, Customers, Big Blue Work Together"?

"Google, AWS, IBM, Microsoft and Morgan Stanley partner for a new cloud data framework"?

?"IBM steps up its cloud partnership strategy with AWS deal"?

?This is our new world: we need to be ambidextrous to take full advantage of our market potential in the digital era. We will compete in one part of the business, partner with another. Building out an effective partnership to win deals flexes every muscle from sales play expertise all the way to effective objection handling. As such, SKO Q3 2022 we are going to have a big focus on nurturing winning partnerships. Follow this link to register- Registration for Partners

?

?

-?