Accelerating growth with fresh perspectives: The value of an outsider's view on your brand

When analysing your brand strategy, the phrase 'you can't see the label from inside the jar' is extremely relevant. While you may think your brand is doing well - how often do you think about how it might appear to someone outside your organisation??

An outsider's perspective adds original logic to routine thought processes and lends a fresh perspective to your strategy. A fresh - and unbiased - perspective from an outsider is pivotal, and can push a company to heights.?

An outsider can be anyone who is not part of your brand - be it a branding specialist, a marketing agency, a client or a customer. They do not have preconceived ideas or internalised brand perceptions, and if you're pressed for time or have a lot on your plate, they can provide you with unique and expert insights that will accelerate growth, improve brand consistency, enable you to expand your market reach and reframe business challenges.?

Leverage their insight and experience?

We have everything to gain from the fresh perspectives of others - by leveraging their insights and experiences, you can adopt a fresh approach to your branding and marketing. Often, unexpected voices can be amongst the most powerful, and outsider perspectives encourage business leaders to innovate, and see things differently. Outsiders' perspectives are valuable because they are often unexpected. Their unique perspective can lead to creative breakthroughs that help business leaders discover more about themselves and their organisation.

?The unbiased perspective of an outsider is essential when assessing brand perceptions, whether from external stakeholders, target audiences, competitors, or internal employees. As opposed to directly discussing brand perceptions with brand representatives, people are often more comfortable being approached by a third party and prefer the confidentiality and anonymity of sharing information with them.

Receive specific pointers and calls to action

Outsiders offer insights and expertise that can be extremely valuable, especially if they have knowledge from similar businesses or have developed a niche in your market. They can draw on wide characteristics from a large number of data samples - or personal experiences - and can provide invaluable insights, pointers and calls to action. They can help you identify areas of alignment and improvement - whether it's your brand elements, your touchpoints, your messaging, your marketing plan, or your overall strategy.??

Drive growth and gain new experience?

Outsiders can identify areas for improvement, suggest calls to action, and develop a roadmap or strategic plan to drive growth. As markets change, businesses must make fundamental changes in the way they operate, and bringing a specialist can help them achieve ambitious growth targets.

New insights can help you identify opportunities to change and develop your business - such as launching a new product, entering new markets, or updating your message. By identifying these areas for improvement early on, you'll be able to cultivate the internal knowledge to continually drive growth and build a team with the necessary skill sets.?

Accelerate growth with our expert perspective

Authentic, experience-driven third-party perspectives are invaluable - they can help you accelerate growth, consolidate brand perceptions, improve brand continuity, and extend your market reach.

Your choice of consultant plays every bit as much a role in the success of this process as the reason for doing it - and we’d love to help. Our team not only builds brands, but also aligns them, ensuring that they're relevant, consistent, and impactful. Drop us a line to discuss how we can help.?